Tag: Writing

Four Tips to Writing Effective Marketing Content Within Twitter's Character Limit

Autumn in Grasmere

Ever since Twitter came into being (in 2006), 140 has become one of the most famous numbers among those who know the Internet. Twitter only allows you to write your message in 140 characters or less. As an entrepreneur or a marketing professional, it is your outlook as to how you utilize these 140 characters in the best possible manner. Let us look at some of the ways you can market in 140 characters or less.

Links eat up a lot of characters. When you insert a link in your tweet, make sure you shorten it. You can use the website bit.ly to shorten the length of the link and then utilize the now available space to write more.

Tell people how you are going to benefit them. When you use words like "yours" and "you" in your tweets, you are saying that whatever is contained in the tweet is going to benefit them. Customers have always loved to focus on WIIFM and that is strictly what you should focus on.

Create an image of someone who is informative and helpful. Do not always focus on what you have to offer. Look for articles and blogs related to your product and tweet about them. As people come to know more about the products, they are likely to remember you as the source of the knowledge. Now when you hit them with a direct marketing pitch, they are likely to follow your lead.

Use a bit of space to appeal to them to retweet. If you have a positive image, you can afford to do so. Using "please RT" or "please retweet" means you are directly appealing to your contacts to spread word about you. If you have good customer relations than this should seriously matter at all. Your contacts will be more than happy to spread your tweets all over the place.

Four Tips to Writing Effective Marketing Content Within Twitter's Character Limit

Sandycove Dublin Nov 2011 Forty Foot

Ever since Twitter came into being (in 2006), 140 has become one of the most famous numbers among those who know the Internet. Twitter only allows you to write your message in 140 characters or less. As an entrepreneur or a marketing professional, it is your outlook as to how you utilize these 140 characters in the best possible manner. Let us look at some of the ways you can market in 140 characters or less.

Links eat up a lot of characters. When you insert a link in your tweet, make sure you shorten it. You can use the website bit.ly to shorten the length of the link and then utilize the now available space to write more.

Tell people how you are going to benefit them. When you use words like "yours" and "you" in your tweets, you are saying that whatever is contained in the tweet is going to benefit them. Customers have always loved to focus on WIIFM and that is strictly what you should focus on.

Create an image of someone who is informative and helpful. Do not always focus on what you have to offer. Look for articles and blogs related to your product and tweet about them. As people come to know more about the products, they are likely to remember you as the source of the knowledge. Now when you hit them with a direct marketing pitch, they are likely to follow your lead.

Use a bit of space to appeal to them to retweet. If you have a positive image, you can afford to do so. Using "please RT" or "please retweet" means you are directly appealing to your contacts to spread word about you. If you have good customer relations than this should seriously matter at all. Your contacts will be more than happy to spread your tweets all over the place.

Different Types of Entertainment

XX XY

Before we look into different types of entertainment, first let’s define what entertainment is. Entertainment is any kind of activity that provides amusement for people in a passive way, other entertaining activities that involve participating are considered recreation or hobbies.

There are many types of entertainment for particular tastes, for example we have cinema, theatre, sports, games, social dance, concert, comedy shows, animations, impressionists, clowns and the list goes on and on.

These form of entertainment can than be divided into groups according to the age and interest of the people being entertained. For instance we have child , adult , live action , public and corporate entertainment. In this article we’ll give a brief explanation to some of these forms.

Child Entertainment

Kids need to be entertained and some times the entertainer or the entertainment agency needs to find a balance between mental and physical activities. Clowns, puppets, pantomimes and cartoons tend to appeal to children, though adult might find it enjoyable too.

Adult Entertainment

Adult Entertainment many times is related to the sex industry, but this form of entertainment can not be related only with the sex industry and its branches. Adult Entertainment involves things like music concerts, live sports, opera and a hand full of other activities that kids might not find so appealing.

Live Entertainment

This form of entertainment is broadened to all ages as there are a variety of activities that can labelled as live entertainment. For instance music concerts, live TV shows, live sports, theatres and any other activity that you could think of that is aimed to amuse people.

Public Entertainment

Nowadays probably one of the forms of entertainment that have grown the most, thanks to the economic downturn. When you walk around any major city around Europe you will notice a wide range of public entertainers working for any amount of money the public decides to give them. There are public entertainers of all sorts from mimes to Peruvian Flute bands all working with the uncertainty of how much money they will make, that is why they tend to be more common in major cities where there are more tourists.

Corporate Entertainment

Aimed for corporate events, private parties, award ceremonies, product launches and it is better organized by a professional entertainment agency as most of time these events involve hundreds maybe thousands of people and no one better than the professionals to take care of these form of entertainment.

With these we cover the major forms of entertainment n the following article I’ll explain in depth each one of them with more details and examples.

Writing a Good Character Reference Letter For a Landlord

13 bedroom Cross Creek

Writing a good character reference letter should not be a difficult task, although the mere suggestion of having to write one seems to strike fear into the heart of many. You may be asked to write one for someone if they are in the process of finding a new apartment to rent and the landlord requires one.

In the movies, landlords are sometimes portrayed as evil, greedy people with black hats and curly mustaches. This is not the case at all these days, as landlords must have the best interests of their tenants at heart in order to remain in business and out of the government’s watchful eye.

Landlords have a financial interest in their property and seeing to it that their apartments or homes remain fully occupied and the tenants are happy to live there. In order to do so, landlords try to screen their potential tenants in order to keep out the bad or troublesome renters. Rental applications ask a lot of questions that are constructed in order to gather enough information in order to decide if you, the potential renter, will be a good renter or a bad renter. In other words, the landlord is trying to reduce the risk of losing income by renting to the good renters more often than bad renters. In some cases, the landlord may request a character reference letter in order to further reduce the risk by gathering the independent opinion of a third party.

Character reference letters are usually written in support of an employment application or an apartment rental agreement, or lease. In any case, employer or landlord, the letter is intended to attest to the veracity of the person for whom the letter is written. In short, this means that the letter backs up the information provided on the applicant’s application form.

A good character reference letter is written around those areas that the landlord will consider important in making a decision about the applicant’s character. As a friend, you probably know that he or she always pays the rent on time, always cleans up after themselves, never disturbs the neighbors, and hasn’t ever had the utilities cut off for non-payment. It should be easy to write a number of short paragraphs about you friend’s social history to support their application. Be truthful and be honest when writing the letter. Never lie for a friend, no matter what! It will make your friend look bad and reflect directly back on you if your friend doesn’t live up to the rosy picture you have painted of them.

If you need some ideas of what you should write about it should be a simple matter to pick up a copy of the rental application. Look it over, picking out three or four areas that you know the most about and feel the most comfortable writing about. Begin with a short introductory paragraph describing how you know the person and for how long you have known them. Then delve into your knowledge about your friends past and hopefully good behaviors as it relates to the three or four areas you’ve selected. End your letter casually and with an invitation, or permission to contact you for further information if needed. Don’t forget to include your contact information.

With these guidelines in hand, you should be able to write a good character reference letter for a landlord or an employer. You may want to write a few drafts before keyboarding the final letter, which will be sure to help your friend obtain that much sought after apartment or job. When writing, always remember that the key to success when writing a good character reference letter is honesty.

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Writing a Good Character Reference Letter For a Landlord

Kafka

Writing a good character reference letter should not be a difficult task, although the mere suggestion of having to write one seems to strike fear into the heart of many. You may be asked to write one for someone if they are in the process of finding a new apartment to rent and the landlord requires one.

In the movies, landlords are sometimes portrayed as evil, greedy people with black hats and curly mustaches. This is not the case at all these days, as landlords must have the best interests of their tenants at heart in order to remain in business and out of the government’s watchful eye.

Landlords have a financial interest in their property and seeing to it that their apartments or homes remain fully occupied and the tenants are happy to live there. In order to do so, landlords try to screen their potential tenants in order to keep out the bad or troublesome renters. Rental applications ask a lot of questions that are constructed in order to gather enough information in order to decide if you, the potential renter, will be a good renter or a bad renter. In other words, the landlord is trying to reduce the risk of losing income by renting to the good renters more often than bad renters. In some cases, the landlord may request a character reference letter in order to further reduce the risk by gathering the independent opinion of a third party.

Character reference letters are usually written in support of an employment application or an apartment rental agreement, or lease. In any case, employer or landlord, the letter is intended to attest to the veracity of the person for whom the letter is written. In short, this means that the letter backs up the information provided on the applicant’s application form.

A good character reference letter is written around those areas that the landlord will consider important in making a decision about the applicant’s character. As a friend, you probably know that he or she always pays the rent on time, always cleans up after themselves, never disturbs the neighbors, and hasn’t ever had the utilities cut off for non-payment. It should be easy to write a number of short paragraphs about you friend’s social history to support their application. Be truthful and be honest when writing the letter. Never lie for a friend, no matter what! It will make your friend look bad and reflect directly back on you if your friend doesn’t live up to the rosy picture you have painted of them.

If you need some ideas of what you should write about it should be a simple matter to pick up a copy of the rental application. Look it over, picking out three or four areas that you know the most about and feel the most comfortable writing about. Begin with a short introductory paragraph describing how you know the person and for how long you have known them. Then delve into your knowledge about your friends past and hopefully good behaviors as it relates to the three or four areas you’ve selected. End your letter casually and with an invitation, or permission to contact you for further information if needed. Don’t forget to include your contact information.

With these guidelines in hand, you should be able to write a good character reference letter for a landlord or an employer. You may want to write a few drafts before keyboarding the final letter, which will be sure to help your friend obtain that much sought after apartment or job. When writing, always remember that the key to success when writing a good character reference letter is honesty.

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Writing a Good Character Reference Letter For a Landlord

Evangeline

Writing a good character reference letter should not be a difficult task, although the mere suggestion of having to write one seems to strike fear into the heart of many. You may be asked to write one for someone if they are in the process of finding a new apartment to rent and the landlord requires one.

In the movies, landlords are sometimes portrayed as evil, greedy people with black hats and curly mustaches. This is not the case at all these days, as landlords must have the best interests of their tenants at heart in order to remain in business and out of the government’s watchful eye.

Landlords have a financial interest in their property and seeing to it that their apartments or homes remain fully occupied and the tenants are happy to live there. In order to do so, landlords try to screen their potential tenants in order to keep out the bad or troublesome renters. Rental applications ask a lot of questions that are constructed in order to gather enough information in order to decide if you, the potential renter, will be a good renter or a bad renter. In other words, the landlord is trying to reduce the risk of losing income by renting to the good renters more often than bad renters. In some cases, the landlord may request a character reference letter in order to further reduce the risk by gathering the independent opinion of a third party.

Character reference letters are usually written in support of an employment application or an apartment rental agreement, or lease. In any case, employer or landlord, the letter is intended to attest to the veracity of the person for whom the letter is written. In short, this means that the letter backs up the information provided on the applicant’s application form.

A good character reference letter is written around those areas that the landlord will consider important in making a decision about the applicant’s character. As a friend, you probably know that he or she always pays the rent on time, always cleans up after themselves, never disturbs the neighbors, and hasn’t ever had the utilities cut off for non-payment. It should be easy to write a number of short paragraphs about you friend’s social history to support their application. Be truthful and be honest when writing the letter. Never lie for a friend, no matter what! It will make your friend look bad and reflect directly back on you if your friend doesn’t live up to the rosy picture you have painted of them.

If you need some ideas of what you should write about it should be a simple matter to pick up a copy of the rental application. Look it over, picking out three or four areas that you know the most about and feel the most comfortable writing about. Begin with a short introductory paragraph describing how you know the person and for how long you have known them. Then delve into your knowledge about your friends past and hopefully good behaviors as it relates to the three or four areas you’ve selected. End your letter casually and with an invitation, or permission to contact you for further information if needed. Don’t forget to include your contact information.

With these guidelines in hand, you should be able to write a good character reference letter for a landlord or an employer. You may want to write a few drafts before keyboarding the final letter, which will be sure to help your friend obtain that much sought after apartment or job. When writing, always remember that the key to success when writing a good character reference letter is honesty.

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Writing a Good Character Reference Letter For a Landlord

Crypt of San Minato al Monte - Florence

Writing a good character reference letter should not be a difficult task, although the mere suggestion of having to write one seems to strike fear into the heart of many. You may be asked to write one for someone if they are in the process of finding a new apartment to rent and the landlord requires one.

In the movies, landlords are sometimes portrayed as evil, greedy people with black hats and curly mustaches. This is not the case at all these days, as landlords must have the best interests of their tenants at heart in order to remain in business and out of the government’s watchful eye.

Landlords have a financial interest in their property and seeing to it that their apartments or homes remain fully occupied and the tenants are happy to live there. In order to do so, landlords try to screen their potential tenants in order to keep out the bad or troublesome renters. Rental applications ask a lot of questions that are constructed in order to gather enough information in order to decide if you, the potential renter, will be a good renter or a bad renter. In other words, the landlord is trying to reduce the risk of losing income by renting to the good renters more often than bad renters. In some cases, the landlord may request a character reference letter in order to further reduce the risk by gathering the independent opinion of a third party.

Character reference letters are usually written in support of an employment application or an apartment rental agreement, or lease. In any case, employer or landlord, the letter is intended to attest to the veracity of the person for whom the letter is written. In short, this means that the letter backs up the information provided on the applicant’s application form.

A good character reference letter is written around those areas that the landlord will consider important in making a decision about the applicant’s character. As a friend, you probably know that he or she always pays the rent on time, always cleans up after themselves, never disturbs the neighbors, and hasn’t ever had the utilities cut off for non-payment. It should be easy to write a number of short paragraphs about you friend’s social history to support their application. Be truthful and be honest when writing the letter. Never lie for a friend, no matter what! It will make your friend look bad and reflect directly back on you if your friend doesn’t live up to the rosy picture you have painted of them.

If you need some ideas of what you should write about it should be a simple matter to pick up a copy of the rental application. Look it over, picking out three or four areas that you know the most about and feel the most comfortable writing about. Begin with a short introductory paragraph describing how you know the person and for how long you have known them. Then delve into your knowledge about your friends past and hopefully good behaviors as it relates to the three or four areas you’ve selected. End your letter casually and with an invitation, or permission to contact you for further information if needed. Don’t forget to include your contact information.

With these guidelines in hand, you should be able to write a good character reference letter for a landlord or an employer. You may want to write a few drafts before keyboarding the final letter, which will be sure to help your friend obtain that much sought after apartment or job. When writing, always remember that the key to success when writing a good character reference letter is honesty.

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Writing a Good Character Reference Letter For a Landlord

the lonely tree

Writing a good character reference letter should not be a difficult task, although the mere suggestion of having to write one seems to strike fear into the heart of many. You may be asked to write one for someone if they are in the process of finding a new apartment to rent and the landlord requires one.

In the movies, landlords are sometimes portrayed as evil, greedy people with black hats and curly mustaches. This is not the case at all these days, as landlords must have the best interests of their tenants at heart in order to remain in business and out of the government’s watchful eye.

Landlords have a financial interest in their property and seeing to it that their apartments or homes remain fully occupied and the tenants are happy to live there. In order to do so, landlords try to screen their potential tenants in order to keep out the bad or troublesome renters. Rental applications ask a lot of questions that are constructed in order to gather enough information in order to decide if you, the potential renter, will be a good renter or a bad renter. In other words, the landlord is trying to reduce the risk of losing income by renting to the good renters more often than bad renters. In some cases, the landlord may request a character reference letter in order to further reduce the risk by gathering the independent opinion of a third party.

Character reference letters are usually written in support of an employment application or an apartment rental agreement, or lease. In any case, employer or landlord, the letter is intended to attest to the veracity of the person for whom the letter is written. In short, this means that the letter backs up the information provided on the applicant’s application form.

A good character reference letter is written around those areas that the landlord will consider important in making a decision about the applicant’s character. As a friend, you probably know that he or she always pays the rent on time, always cleans up after themselves, never disturbs the neighbors, and hasn’t ever had the utilities cut off for non-payment. It should be easy to write a number of short paragraphs about you friend’s social history to support their application. Be truthful and be honest when writing the letter. Never lie for a friend, no matter what! It will make your friend look bad and reflect directly back on you if your friend doesn’t live up to the rosy picture you have painted of them.

If you need some ideas of what you should write about it should be a simple matter to pick up a copy of the rental application. Look it over, picking out three or four areas that you know the most about and feel the most comfortable writing about. Begin with a short introductory paragraph describing how you know the person and for how long you have known them. Then delve into your knowledge about your friends past and hopefully good behaviors as it relates to the three or four areas you’ve selected. End your letter casually and with an invitation, or permission to contact you for further information if needed. Don’t forget to include your contact information.

With these guidelines in hand, you should be able to write a good character reference letter for a landlord or an employer. You may want to write a few drafts before keyboarding the final letter, which will be sure to help your friend obtain that much sought after apartment or job. When writing, always remember that the key to success when writing a good character reference letter is honesty.

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Writing a Good Character Reference Letter For a Landlord

All dressed up!

Writing a good character reference letter should not be a difficult task, although the mere suggestion of having to write one seems to strike fear into the heart of many. You may be asked to write one for someone if they are in the process of finding a new apartment to rent and the landlord requires one.

In the movies, landlords are sometimes portrayed as evil, greedy people with black hats and curly mustaches. This is not the case at all these days, as landlords must have the best interests of their tenants at heart in order to remain in business and out of the government’s watchful eye.

Landlords have a financial interest in their property and seeing to it that their apartments or homes remain fully occupied and the tenants are happy to live there. In order to do so, landlords try to screen their potential tenants in order to keep out the bad or troublesome renters. Rental applications ask a lot of questions that are constructed in order to gather enough information in order to decide if you, the potential renter, will be a good renter or a bad renter. In other words, the landlord is trying to reduce the risk of losing income by renting to the good renters more often than bad renters. In some cases, the landlord may request a character reference letter in order to further reduce the risk by gathering the independent opinion of a third party.

Character reference letters are usually written in support of an employment application or an apartment rental agreement, or lease. In any case, employer or landlord, the letter is intended to attest to the veracity of the person for whom the letter is written. In short, this means that the letter backs up the information provided on the applicant’s application form.

A good character reference letter is written around those areas that the landlord will consider important in making a decision about the applicant’s character. As a friend, you probably know that he or she always pays the rent on time, always cleans up after themselves, never disturbs the neighbors, and hasn’t ever had the utilities cut off for non-payment. It should be easy to write a number of short paragraphs about you friend’s social history to support their application. Be truthful and be honest when writing the letter. Never lie for a friend, no matter what! It will make your friend look bad and reflect directly back on you if your friend doesn’t live up to the rosy picture you have painted of them.

If you need some ideas of what you should write about it should be a simple matter to pick up a copy of the rental application. Look it over, picking out three or four areas that you know the most about and feel the most comfortable writing about. Begin with a short introductory paragraph describing how you know the person and for how long you have known them. Then delve into your knowledge about your friends past and hopefully good behaviors as it relates to the three or four areas you’ve selected. End your letter casually and with an invitation, or permission to contact you for further information if needed. Don’t forget to include your contact information.

With these guidelines in hand, you should be able to write a good character reference letter for a landlord or an employer. You may want to write a few drafts before keyboarding the final letter, which will be sure to help your friend obtain that much sought after apartment or job. When writing, always remember that the key to success when writing a good character reference letter is honesty.

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Basic Elements of Technical Writing

Breathing...

Technical writing is a specialised form of writing.

Its goal is to help readers use a technology or to understand a process, product or concept. Often these processes, products or concepts are complex, but need to be expressed in a much simpler, reader-friendly form.

So within the technical writing genre, you will find: technical reports, installation and maintenance manuals, proposals, white papers, on-line help, process standards, work instructions and procedures.

While each discipline has its specific requirements, some basic elements are common. But before looking at those, the most important thing a technical writer must consider is the audience.

Audience:

  • How familiar are readers with the subject and with the specialised terms and abbreviations you need to use?
  • What is the best way to explain those terms or shortened forms – footnotes, endnotes, glossary, table of abbreviations, appendix, links?
  • Do you need to accommodate secondary readers (e.g. the manager or financier who will make the decision about the proposal), and how will you do that?

Now for those all-important elements:

  1. Clarity – The logical flow of the document will help readers understand the content. It can be useful to ask someone who is not familiar with the topic to review your writing before you finalise it. Using headings, illustrations, graphs or tables can be useful – your aim is to make it as easy as possible for your readers to understand what you’ve written. Consider how the way the text sits on the page or screen – another clue to maximising clarity for your readers.
  2. Accuracy – The information and the interpretation of data that you present must be accurate. If it’s not, your readers will question the credibility of the content. Be careful to clearly differentiate between fact and opinion, and to accurately cite references to other works.
  3. Brevity – Strive to find the balance between the amount of information presented and the time needed to read the document. Remember that you can use an appendix or link to provide supplementary or background information. Consider using an illustration, table or graph rather than words to explain a concept – but remember, if you use a ‘visual’, don’t give a long written explanation.
  4. Sentence length – Generally, complex or unfamiliar concepts are best presented in shorter sentences. This will give readers time to digest small pieces of information before moving on to the next. While this can be difficult to achieve, try to aim for approximately 25 words per sentence. If you find you’ve written a series of long sentences, look for ‘and’, ‘but’, ‘however’ and similar words where you can break the sentence.
  5. Paragraphs – The age-old rule about one topic per paragraph is a useful guide. That doesn’t mean that you can have only one paragraph for each topic, but it does mean that having only one topic in each paragraph makes for clear, logical writing.
  6. Reader-centricity – You are writing for your readers. Make it as easy as possible for them to understand your work.

Keep these basic elements and other principles in mind as you undertake your technical writing tasks.

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