Ever since Twitter came into being (in 2006), 140 has become one of the most famous numbers among those who know the Internet. Twitter only allows you to write your message in 140 characters or less. As an entrepreneur or a marketing professional, it is your outlook as to how you utilize these 140 characters in the best possible manner. Let us look at some of the ways you can market in 140 characters or less.
Links eat up a lot of characters. When you insert a link in your tweet, make sure you shorten it. You can use the website bit.ly to shorten the length of the link and then utilize the now available space to write more.
Tell people how you are going to benefit them. When you use words like "yours" and "you" in your tweets, you are saying that whatever is contained in the tweet is going to benefit them. Customers have always loved to focus on WIIFM and that is strictly what you should focus on.
Create an image of someone who is informative and helpful. Do not always focus on what you have to offer. Look for articles and blogs related to your product and tweet about them. As people come to know more about the products, they are likely to remember you as the source of the knowledge. Now when you hit them with a direct marketing pitch, they are likely to follow your lead.
Use a bit of space to appeal to them to retweet. If you have a positive image, you can afford to do so. Using "please RT" or "please retweet" means you are directly appealing to your contacts to spread word about you. If you have good customer relations than this should seriously matter at all. Your contacts will be more than happy to spread your tweets all over the place.