Tag: Success

Famous People

Serna, Ismael de la (1897-1968) - 1931 Violin Still Life

Generally speaking, a superstar is someone who seeks media attention and the largest part recently has an vociferous personality. The want to be noticeable is obscure by more or less to be a part of Western culture and more specifically the American Dream as a quantity of accomplishment. A superstar with the aim of shys away from the freely available eye or keeps a very separate secretive life is called a conductor superstar. At the other put an end to of the spectrum, a superstar with the aim of seeks unfashionable publicity instead of him- or herself is often called a media tart, but lone with the aim of uses his or her secretive life as a vehicle instead of enhanced superstar status, now and again desperately, is referred to as media whore. Examples of this are fake or clarify relationships, truth television appearances, superstar nudity and in extreme hand baggage, scandal or superstar sexual characteristics tapes.

There are a broad range of ways make somewhere your home can turn into celebrities, from their profession, appear in the throng media, beauty or even by complete accident or notoriety. Instant superstar is the name with the aim of is used as someone becoming a superstar in very curt era of phase.

Indoors more or less seats, someone with the aim of one way or another achieves a small amount of transient fame through propaganda or throng media, is stereotyped as a B-grade superstar. Often the stereotype extends to someone with the aim of cascade curt of mainstream or persistent fame but seeks to reach or exploit it.

Indoors the 20th Century, the avid freely available lure instead of celebrations and hunger instead of superstar gossip has seen the arise of the gossip correspondent, tabloid, paparazzi and superstar blogging.

Just as lone possibly will turn into a regional or cultural superstar, lone possibly will additionally turn into a superstar in their niche marketplace and hold partial fame apart from it. Stan Lee (best notorious as co-creator of the classic Marvel superheroes) is mostly notorious to comic volume fans and while in last years, he has turned into more well notorious, many outside fandom are still unsure of exactly who he is, other than being a voice.

One possibly will appeal with the aim of all celebrities are niche marketplace celebrities, more or less niches are simply much better than others and many celebrities win fame apart from their niche marketplace as well. A first-rate model can be seen surrounded by the numerous specialized athletes with the aim of are well notorious even surrounded by make somewhere your home who organize not get the gist sports.

Sell More Books on Amazon

13 bedroom Cross Creek

Why Should Your Book Be on Amazon.com?

Credibility. If your book is important, it should be available at the world’s biggest book store.

Visibility. People (including members of the media) will find your book and learn about you through your appearance on Amazon. (That’s how I got into Woman’s Day magazine.)

Money. You will sell books you wouldn’t have sold otherwise. Many buyers won’t buy from your Web site or other sources, but will buy at Amazon. And, Amazon pays like clockwork.

Get Your Book Listed on Amazon.com

Your publisher or distributor will handle getting your book into the Amazon catalog. If you are self-published and don’t have a distributor, join Amazon Advantage at http://www.Amazon.com/advantage

To participate in Advantage, you must have distribution rights, and your book must have a scannable barcode of the ISBN.

Amazon Marketplace

Once your book is listed, you can also sell it directly to consumers through Amazon Marketplace. You will find more information about this on the Advantage information page listed above.

Amazon Associates

Once your book is listed on Amazon, join the Associates program http://www.Amazon.com/associates

As an Associate, you get a commission on book sales referred from your Web site. Why send people to Amazon from your Web site? Some people won’t buy from you. They don’t know you and they don’t trust you. But they do trust Amazon. Or, maybe they want to qualify for free shipping.

Enhance Your Book’s Detail Page

Add cover art, book description, editorial reviews, table of contents, excerpts, author information and more. Make your book’s listing just as complete and impressive as the latest from Stephen King, John Grisham and other major authors. For more information, see Bookseller Services at http://www.amazon.com/exec/obidos/tg/catalog-guide/guide/-/372286/ or log in to your Advantage account. Amazon will generally not allow URLs in your content, so don’t try to slip your Web site in.

Search Inside the Book

This is controversial, but many publishers say they sell more books as a result of SITB. My sales seemed to go up after my book was in. You send Amazon a copy of your book, they scan it and make the entire book searchable. It increases the chances your book will come up during searches on the Amazon.com web site. You’ll find information on the Advantage page.

Use the tools Amazon.com provides to bring book buyers to your page and sell more books.

Famous Poets

Running away from Piazza Castello 2

Famous poets are writers known for having poetry achievements. Most of these writers are deeply into writing poetry.

All famous poets are not popular well known people. Most people do not know much about these writers. Schools other than colleges may not provide detailed studying on them. Although they may not receive as much attention as people in other fields they should be honored and respected for their poetry achievements.

Most famous poets are authors who’ve had their own poetry book published or have poems in a poetry book. They also have biographies in books and on the internet as well. Emily Dickinson, Louisa May Alcott, Robert Frost and Robert Burns are just some of the many well known poets. Many of the most popular well known poets have died. Theses writers range from the present to dates later than the 1900.

If a person wants to become one of these poets a good place to start is to write a poetry book. The person’s poems in that book would have to be read and liked by readers for that person to have any real chance. Only serious poetry writers are most likely to become one of these poets. Because most people don’t earn much money in the field of poetry a career involving poetry is not something most people consider or want to take a chance in. As poetry continues to grow there will be more poets who become famous through poetry. Unfortunately some writers may only become a famous poet after they’ve died. You can find out a lot about theses writers through books written about these writers in libraries.

The Problem Of Obesity In Teenagers

Lluent.

Obesity in teenagers is a growing problem that has become worse in recent times, and the rates are growing every year. The America is a top leader in obesity in teenagers. Some report indicated that as many 33% of teenagers are now obese. It is believed that more than 25% of schools are overweight and in fact, obese, and near a fourth of them are at risk of getting heart disease, diabetes, stroke as well as possibly early death. The worse thing is that according to research study conducted on obesity in teenagers, it was found that teenagers aged from ten to thirteen would have an 80% chance of becoming obese adults.

What are the possible causes for Obesity?

Obesity in teens may result when the teenager has more than 10% extra weight over that what is recommended weight for that particular height. Obesity in child and teenagers will occur when their total energy intake is greater than the total energy expended, which is the energy the child or teenager's uses during physical exercise or activity. There are quite a few factors to consider when looking at the problem.

Family history

If there is a family history of obesity the chances are high the teenager will also develop obesity … With parents over prepare food, imbalance diet or both parents are working and no time to prepare food, all this may lead to develop poor eating habits for the teenagers when they left to their own devices.

Food

As the times pass, the way we prepare food and the frequency has varied, and it is much different from the way our ancestors do. Back then, our ancestors cooked from scratch, but now fast food restaurants and quick fix meals are available everywhere, simply just dial a number will do. Some research studies show that teenagers will eat an average of four meal of fast food per week. This will lead to the list of causes is unhealthy eating habits and poor food choices.

Stress

Teenagers are under tremendous peer pressure at school and in their everyday lives. There may be stressful events in the teenager's life such as death, divorce, or even abuse. Many teenagers react to stress by overeating. On top of that, it may also result in not only other peoples putting them down, but also his / her own self-esteem taking a hit. It has been found that a large percentage of overweight teenagers are thought to be clinically depressed. While depression can often cause overeating, usually being obese can also cause depression. Depression can lead to low self-esteem, and if the problem left untreated, it can lead to teen suicide.

Medical & Psychologically

There may also be medical problems which require the teenagers to take medication such as steroids, although medical problems represent only about 1% of teenager obesity. Overweight adolescents in particular, may not be as affected physically as psychologically with them becoming targets of ridicule, taunts, as well as poor treatment meted out to them by other teenager at school as well as in the community.

Lack of exercise

Today's lifestyle is much different from ten year ago, with modern technology and fast food offers little to improve one's health. Now a day, the teenagers are so immersive in spending whole day and night in front of computers, game box or any gaming console playing their love game. Some teenagers can sit and watch television while text messaging their good friends. Many teenagers now own a car so the chance for walking is also reduce.

Searching For Relief

Obesity in teenagers is literal taking years off of their life. They are setting the stage for type II diabetes, cardiovascular disease, and breathing and high blood pressure problems. The treatment for Obesity in teens should focus on long-term changes to diet, regular exercise, and family support should be forthcoming if the teenagers are to avoid dramatic swings in body weight. It is essential for parents to get a handle on this problem before it gets worse.

Balance diet

To control obesity in teenagers, the teenagers may need to take a healthy as well as balanced die. Putting a child on a diet is impossibility. The medical profession does not recommend because they are still growing and need plenty of nutrients to develop strong bones. Dieting also leads to failure because not many people who can stick with a diet for life. When we are preparing meals at home be sure to choose foods that have a high nutritional content. Try to keep away from processed and fried foods. Do not try to take away foods the children love; allow the children to eat those foods on a less frequent basis. Denying a child's favorite fast foods will only lead to failure. Get the teenagers involved in preparing the meal. Coach them to make the correct choices, balanced meal without sacrificing on taste.

Regular Exercise

Obesity in children is often the result of too little exercise. Regular exercise is considered to be as important as good nutrition. If children are encouraged to develop regular exercise during their childhood, they have a much better chance of taking it with them into adulthood. Get them involved in some kind of physical activity such as gardening, cleaning the house or washing the car. Take part in some kind of outdoor sports, like swimming, playing basket ball or hiking on the local nature trails.

Support from Family

It is important to remember to show your support. Obesity in teens is a serious problem and parents, family members need to tackle this problem with consistency love and support. Reinforce the need for a healthy lifestyle, and remember to offer rewards and praise when the teens reach the goals. Keeping your children healthy gives them the best chance of living a healthy and long life.

10 Things That You Can Do While Writing Novels With Software That You Can not Manually

St. Wojciech church or St. Adalbert Church - Poznan

Here are some reasons why you should software when writing a novel:

1. It has a built-in dictionary that you can use when you are searching for the right words for your novel.
2. With its spelling and grammar checker, you can finish your novel in a faster way because it has auto correct wherein while you are typing the program will tell you if you have a wrong spelling or wrong gram which does not agree with sentence construction .
3. It will assist you with your story setting / plot, characters and events.
4. The program will give suggestions once you type the title of your novel, it will give character name suggestions that will be very convenient for writers because it is sometimes hard to think of character names that will capture the readers.
5. Having software for book writing novel is like having your own personal assistant.
6. When you write a novel manually, it is possible that you research through the Internet, but with the help of software it will store your research so if ever you need to check again you do not have to go online and research again.
7. Will help with the flow of the story, when you write a novel manually, it is normal that you lose the flow of the story because of distractions. But with the help of software, it will help you to be back on track with the flow of your story.
8. The software will guide you with your novel writing.
9. The software will be giving meaningful results that will help you finish your story faster.
10. It will spark more creativity in your work.

Using software is very convenient and it will make you work on your novel easier and finish the novel faster. It does not necessarily mean that you should use the software but it is highly-recommended for novel writers. A lot of famous writers are using software like JK Rowling, and look at her now. Her masterpiece made a big hit and is topping off the shelves in all the bookstores worldwide. It is time for you to try using software and make a novel that will surely wow your readers.

Eight Common Characteristics Famous Celebrities Have

Iracema Guardia, at Iracema Beach, Fortaleza, Brazil

Celebrities come and go. They can either stay for a couple of years, but some fail to carve a niche in the entertainment industry and remain a starlet. Some are successful and become iconic in the music scene, television and movies.

You might be wondering why some of them have disappeared in the industry. If you observe their stellar status, the luckiest are those who share common characteristics that made them rich and famous.

Take a peek at the 8 common characteristics famous celebrities have in common. Find out if you have any of these traits that can be helpful in your chosen profession.

1. Strong determination and confidence. Celebrities are confident and determined to pursue their goal no matter what happens. They are the kind of people who do not care about what others say when they pose nude in a men’s magazine or wear a bizarre outfit. Getting out of poverty and to become famous are two things that prodded them to try their luck in Hollywood hoping that they could find the right people to help them in their budding career.

2. Their work ethic is infectious. Actors and singers are deprived of sleep as they have to stay awake until the following day to finish their commitment. They work hard not only because they know that they are highly compensated for their efforts, but because they want to leave a legacy when they are no longer active in the industry. Highest paid actors only spend 2 to 3 hours of sleep until their project is finished. But the prices they get from being workaholics can buy them a new house, a car, a set of jewelry and a swanky bag.

3. They work for the sake of art. Multi-awarded actors are choosy in their roles despite the high talent fee that they could receive for a particular project. Top caliber actors who have become financially stable would pick meaty roles that could earn them an Oscar award. They don’t mind if they have to go bald or topless for as long as the role will increase their level of creativity and transform them into a respected actor. Some celebrities accept roles that are challenging even if they don’t share the same billing stature with the main actors.

4. They are creative and unique. Famous Hollywood personalities defy the standard and social norms. They never stop creating and reinventing themselves to enable them to catch the public’s attention. Miley Cyrus, Madonna, J Lo, Michael Jackson and to name a few, had their own strings of gimmickry and controversy to promote their albums or movies. Even local artist in some key cities in the world do the same thing even if it could ruin their reputation and make them infamous. Defying the norm and ignoring their bashers is the best action that celebrities must do to succeed in their showbiz career. Gossips are part of showbiz and welcoming them with an open heart can make them stronger and better celebrities.

5. They think, believe and dream big. True artists think that there is no small role for them. Budding actors must heed what their veteran counterparts say that in order for them to be recognized and earn big, they should accept any role that can hone their acting prowess. Since the competition in the world of showbiz has become stiff, they must grab every opportunity that comes their way. Not unless they are products of reality shows or beauty contests, penetrating the entertainment industry is a bit hard. Changing their mindset from small to big things will inspire them to strive hard and make it big in showbiz.

6. They have a high emotional quotient. Although beauty and talent are important things to consider when discovering a new talent, movie directors and producers would prefer actors with a good work attitude. Celebrities who are acting like divas will most likely to lose their chance of getting the right break because their attitude can cause a lot of problems during location shooting. High EQ celebrities come to work before call time and they do not cause glitches or delay at work. They can mingle with anyone in the set from the director to the janitor. They can laugh at their own mistakes and can exchange jokes with their fellow workers, even if they have been sleepless for several nights. Most of all, they welcome strangers and mobbing fans for autograph and photo ops.

7. They enjoy every bit of their work. Become passionate about your work as an artist in the real sense of the word will give you more inspiration to hone your craft. Celebrities who are enjoying their career are the one who will become successful as they do not get discouraged when failure comes in one point of their lives.

8. Money and fame are only secondary. These two things that can lead to frustration if celebrities are unable to achieve them. Some famous celebrities who are getting less projects and their fans are ignoring them have become depressed and suicidal. This is because they think that money and fame are the most important things in life. But the truth is, any career that is taken with passion can be a great source of your finances if you know how to save your money.

Celebrities who have lost their careers because of their bad attitude have realized that becoming famous and wealthy does not happen overnight. They have to learn the traits that could propel their popularity and eventually land them a lot of projects.

Aspiring actors/actresses who are given the break should realize that the competition is so high in the industry. A single flaw is observed from you could put you down and it would be too late to realize that a newcomer will soon replace your position in showbiz. Getting rich quick is a mere fantasy as you need to start from scratch, and when you are already at the top of your success, remain humble and grounded.

How To Gain Readers' Attention

Church of Santa María de Colliure, France

An article only serves its purpose when it appeals the user to click on the link during search and read it completely. It attains high value only when it routes good visitors', liked by readers, and has numerous organic comments. Everyone wants to write a high value article but only a few gets success. Let us inform you the secrets of successful content writing for good money generation. We have illustrated below the most essential techniques to write a quality and result-oriented article.

Select a Hot Topic

Write what is famous and is in hot trends. For example, an article on 'Wireless Network Storage Devices' will get more attention than one on 'Punch Cards'. You can make use of Google Trends and Google Alerts to know the latest topics. You can also write on the National or International Controversy with few lines what an end user can do.

Do your homework

Complete your homework before writing an article. Conduct an in-depth research on the selected topic and create a strategy how you will write your article. You can also take help of publishing media such as newspaper, magazines, etc. In addition, refer to the famous blog sites like CNET, EzineArticles, Squidoo, Infobarrel, Helium etc. to collect more information on your topic.

Attractive Title & First Paragraph

Only title is important to bring the user to your article page. Therefore, you have to work hard upon it. Most of the visitors just read important points like first paragraph, bulleted / numbered items, and last paragraph. We suggest you to write an eye-sticky first introductory paragraph.

Follow Modular Approach

Divide your articles into sections and give a proper heading to each section. Make sure that each section should serve a purpose and must have the content in a proper flow. Please do not break the flow when a reader switches from one section to another. If each section is self-narrative then there are good opportunities that reader will stick to your article until it finishes and revisits your website for more such articles. Include headings, sub-headings, Note, footnotes, etc. wherever necessary. You can also give number to the section headings and sub-headings.

Use bullets and numberings to highlight the main points. This will break up the clumsy text and grab reader's attention. The readers give more preference to the bullet / numbered items instead of big paragraphs. You can also cite the facts and figures in bullets.

Be Personal with the Reader

Have you ever visited a Mall or a Retail Showroom nearby? You make purchases only in two situations – when you need a specific product or services, and / or when you are impressed with it. Will you be impressed with a product or service if no one is there to help you and guide why you should buy this? The same thing you have to illustrate in your article.

Be personal with your reader and explain specifically for which he / she is looking. Write your article like you are talking to the reader. Make use of words like "you", "they" etc. while writing. This will make the reader a center point of your article and let him to read your article.

How to write?

Write from the readers' point of view and not according to the search engine. If your article is more readable then search engines will consider it automatically. Keep following points in mind while writing:

  • Write original and relevant content on your own.
  • Be specific and clear in your writing. Remember – to be or not to be. Say your observations directly and do not leave the reader in a state of confusion. Make sure that your article is fulfilling the promise made in the title and introductory paragraph.
  • An image is much better than thousandsands words. Insert relevant images in your content.
  • Use statistics, testimonials, experts' advice, and a lot of credibility in your article. Try to be authoritative.
  • Check your content for spelling and grammatical errors in a good Word processor like Word, Open Office Writer, and Works etc.
  • Check your written content at a plagiarism-checking website like plagiarism.org, plagium.com, and Copyscape.

Formatting

Select an appealing font and good font size of your normal text, sub-headings and headings. You can also use h1, p, h2, span, etc., tags to be browser-specific. Italicize your message and bold the specific words to gain the readers' attention.

Finishing Touch

You must know how to finish your article without breaking the flow irrespective of the word limit. The experts in writing always suggest including PS (Post Script) in the end of article. You can write three to four lines briefing your article and summarizing it in the PS section.

The above tips will help you to write an effective article to have better, gain readers' attention and to have more comments.

PS

You should give an attractive title, eye-sticky first paragraph, and use personal tone to capture the readers' attention. Make use of personal verbiage and conversational words to make the reader a center point of your article. Use proper formatting topics like italics, bold, strikethrough, and other fonts to focus your message.

Homeschool and Actors

The Windmills Of La Mancha (Explored)

Everyone has seen the struggles associated with being a child actor or a child star. The nature of this lifestyle causes many of these youngsters to suffer from delays in everything from their academics to their social and emotional development, and as a result, many end up struggling as adults. Because of this, it is extremely important that these children be given every opportunity to develop their skills and talents beyond those associated with the small or silver screens.

One of the most effective and popular choices for actors to use in helping them develop proper academic skills and complete their education is to use homeschooling. Homeschooling is a popular choice because of the flexibility that it offers, both in terms of when and how lessons can be taught. Actors who are being homeschooled can complete lessons online, or they can actually have their “teachers” show up to their work and deliver a lesson personally. Either way, it is difficult to argue with the fact that homeschooling, especially for actors, is very convenient.

The acting business being what it is means that student/actors have to have teachers work around their schedule. It is mostly for this reason that student/actors and their parents choose to turn to homeschooling or an accredited distance learning school. Some actors are on the road and way from home for months at a time, making it very difficult for them to attend traditional school. Homeschooling can allow academic curriculum to be individually tailored, and designed not to interfere with the requirements of an acting career.

Homeschooling is also an effective way of completing school sooner. Rather than try to complete a diploma or degree in the traditional length of time, meaning 4 to 6 years, a homeschooling curriculum can allow child actors to complete their education faster and more efficiently, as opposed to having it drag on over the course of several years.

Homeschooling actors and stars is certainly not something new. In fact, some of the most famous people in history, including presidents, inventors, artists, actors, and athletes have all been homeschooled. President George Washington, inventor Thomas Edison, actor Charlie Chaplin, and scientist Albert Einstein are just a few of the famous people who have reaped the benefits of homeschooling.

Things can be difficult enough at work for the child actor without having to add additional stress from having to make time for school. By using homeschooling as an option, parents can provide their children with an effective learning curriculum without having to interfere with their acting career. In addition to the added convenience as well as the obvious flexibility associated with homeschooling, child actors can also benefit from the additional family support that they receive when they are being taught by their parents. There is nothing that can be more beneficial to a young actor than to have family members who are actually involved in an important aspect of their life, and homeschooling is certainly one effective way of accomplishing this, both for academic and emotional purposes.

Reasons Why Learning English is Important

Lone Tree, Snowdonia

The English language has been the common language of the world for decades. It is now impossible to find a country where learning English has not become a norm. While there are some people who would like to stick with their native language and who would prefer not to learn English, the benefits of learning and mastering English goes beyond the four corners of one’s own country.

Whenever you wish to travel someplace, you have to communicate. If you don’t know the language of the country where you intend to go, just try speaking English and you would be understood right away. Now imagine yourself traveling to a country, and you don’t know how to speak English. The encounter with a foreigner would be a disaster if you don’t know how to explain or ask questions in English. In effect, if you have already learned English, talking to a foreigner would prove to be an easy time.

The majority of media publications including newspapers and magazines are in English. If you are hungry for information with regards to what is happening at the other side of the world, you can always acquire a newspaper and start reading. But when you started to read the first sentences, there were already some words which you didn’t understand, and instead of reading further, you just set aside the material and chose some other activity. Now, if you have learned English continuously and have become familiar with most English words, you could have finished the whole reading material and have gotten the information that you wanted.

Immigrants also need to learn English especially if they will be working at firms or other companies where English is the medium of communication. Instructions would be clearly understood, and therefore the room for error is minimized. At the same time, an immigrant who would try to explain himself to his boss and co-employees would be clearly understood if he could construct his ideas into a single coherent thought. This can only be achieved by learning English seriously.

For those immigrants who are in the process of looking for a job, a mastery of the English language would put them at a higher leverage compared to those who don’t. Considering that communication is an essential component in a workplace, persons who are able to communicate well using the English language would always have an advantage over others.

The English language plays an important role in all aspects of society, and therefore learning and mastering it would greatly give advantage to the person concerned.

The Top Ten Characteristics of a Good Sales Letter

Batemans Castle

With today’s rapidly crowding global market, your product or service will need more publicity and marketing so that your unique voice can be heard. With the thousands of advertisements on television, the thousands of posters plastered on both city and town walls, and the thousands of sales people all jostling each other to catch a prospective customer’s attention, is there still an alternative marketing method that could ensure your commercial success?

Believe it or not, the crowded global market can work both to your advantage and disadvantage. With more products and services like yours on the market, you will have to contend with competition, not to mention often hard sell marketing tactics from your more financially equipped rivals. Customers, however, are already saturated with hard sell marketing tactics – such strategies tend to make companies appear impersonal, and customers may feel alienated. More than ever, you will need a marketing strategy that will show customers that you care for their needs and wants.

A good sales letter is a viable strategy that you may want to try out. Whether you will send the sales letter through snail mail or email, a sales letter can outline the outstanding characteristics of your company, the products or services that you are offering, and incentives that may come with purchasing your products or services. A sales letter, moreover, is addressed to individual prospective customers. This personalized form of marketing can make customers feel special; if done properly, a good sales letter can earn you customers and widen your market base.

Before you set to work writing your sales letter, take note of these characteristics of a good sales letter.

o A good sales letter should catch attention even before it is opened. Catchphrases such as “Know how to get great discounts when you buy your PC” or “Save hundreds of dollars on your grocery shopping now!” can attract customers. Remember, your envelope has to be opened before you can make any prospective sale, so make sure that your letter is attractive enough not to be placed in the trash bin before it is even read.

o Some sales letters will contain jokes, puns, or clever language. Although this may make you appear playful, it will also undermine your credibility before customers who know nothing about you. The simpler your language is, the easier your letter is to read.

o A good sales letter should be personal. Address your letter directly to the recipient, and address the person by name throughout the letter. Avoid “Dear Sir or Madame” or “To whom it might concern.” Customers need to know that you care before they care about what you know.

o Email is not necessarily the best way to send a sales letter. Some sales letters are often placed automatically in the spam folder, where they can be ignored, and then disposed of without even being read. Because snail mail is becoming rare, an attractive sales letter can catch a prospective customer’s eye.

o A good sales letter should establish a company’s credibility. Do not be afraid to use testimonials from your satisfied customers, or quotes from famous people who may have used your product or service. However, do not overdo it: one or two quotes will be enough, three will be hard sell, four will be annoying, and anything more than that will make you appear either desperate or lying.

o A good sales letter cannot stand on its own – you should have not only good products and services, but incentives as well. If you offer incentives for buying your product or service, state them explicitly. Studies show that discounts as low as ten percent, and all kinds of free things appeal to customers, and make them want to buy a product or take advantage of a service.

o A good sales letter should not only sound good but look good as well. Use large fonts, and append your company banner or a picture of your company headquarters if you can. If you feel that this is not appropriate, then add pictures of your products, along with captions. Print your sales letter on high quality paper, and make sure that your pictures come out clear and crisp. A sales letter on rough paper, with low quality ink, will not speak well of your company no matter how good your products and services are.

o Provide contact information, especially phone numbers and emails. Be ready, moreover, to respond to each question your prospective customers will put forth.

o Avoid jargon and acronyms. Remember, you have to make your prospective customers understand you. If they do not understand any part of your letter, they will simply throw it away.

o Enclose brochures with your sales letter, along with tips that the customer might be able to use. For instance, if you are selling luxury cars, you can include the top ten tips when choosing car upholstery. Make customers feel that you care for them, and they will flock to you.

A good sales letter is challenging to write, but if written well, the rewards can be numerous. As long as you keep your language simple and maintain the credibility of your company, you will have the wider market base that you need, and the profits that you want.