Tag: producer

Strange But True: Pronunciation Similarities in Spanish and Japanese

What do you think of it so far?

If you know anything about the history of Spain and Japan, you know that there are few similarities between their cultures and languages. Culturally, and linguistically, Spain has a major influence from ancient Rome as well as the long Moorish rule of the country.

By contrast Japan had its most powerful influences from Asia, mostly Korea and China. The different forms of Japanese writing have their roots in Chinese writing, although Mandarin Chinese and Japanese are linguistically completely different.

The Mandarin Chinese language is a good example of a language that is in a separate category than both Japanese and Spanish. Chinese uses a complex set of tones to communicate meaning. A good example is the word, “ma.” That word can mean anything from “mom” to “horse” to even a kind of “pronounced question mark” at the end of a sentence to indicate that you’re asking a question. There are 5 different ways (tones) that you can use to pronounce “ma,” and each tone would change the meaning of the word completely.

In contrast, Japanese and Spanish do not use such complex tones to change the meaning of words. Japanese and Spanish are, in that way, in a separate category than Mandarin Chinese and other tonal languages like Vietnamese and Thai.

We can also separate Japanese and Spanish from languages like English. When a person learns English as a second language, they often struggle with English pronunciation rules. English is not one of the languages where one can easily understand the pronunciation of a word just as it is written, and there are complicated rules to when things are pronounced in different ways.

By contrast, Spanish and Japanese have consistent pronunciation rules that make it possible to see the written word and know how to pronounce it. In Spanish, once you know the sounds of the Spanish alphabet and some straightforward pronunciation rules, you’re pretty much set to see and be able to pronounce Spanish words.

In Japanese, the language’s sounds are represented by a small number of Japanese characters called, Kana (Hiragana and Katakana) each of which represent a syllable in the language. If you master the sounds related to those small number of syllables, you can piece together the pronunciation of any Japanese word.

So at a high level, Japanese and Spanish share the characteristic that their written forms can be used to easily convey the pronunciation of words clearly and consistently. But even as we dig deeper into the pronunciation, we see more similarities between the two languages emerge.

The vowels in Spanish and Japanese are pronounced roughly the same. The “a” is pronounced as the “a” in father. In Spanish an example is “gracias” (thank you) and in Japanese an example is “asa” (morning). The “i” is pronounced as the “ee” in the English word “meet”. In Spanish an example is the word, “mi” (my) and the Japanese “ichi” (one). In both languages, the “u” is pronounced as the “oo” in “loot.” Examples are “umi” (sea) and “gustar” (to like) in Japanese and Spanish respectively. The “e” is pronounced as the “e” in “bed”. In Japanese it’s the initial sound of “ebi” (shrimp) and the initial sound of “el” (the) in Spanish. Finally, “o” is pronounced as the “o” in “hope”. In Spanish an example is “ocho” (eight) and in Japanese “otoko” (man).

The consonants in Spanish and Japanese are also roughly the same with some well-known exceptions like the Spanish and Japanese pronunciations of the “r”.

A Spanish word consists of a string of consonants and vowels which we can break up into syllables. The Spanish alphabet is used to piece together a word like “gustar,” which breaks up into basically two syllables, “gu-star”.

As mentioned before, Japanese pronunciation will break things up into the sounds of the Kana character syllables. Each Kana character will represent one sound in the word and can be written as such. Using one of the examples above, we could break up the Japanese pronunciation into individual Kana character sounds like this, “o-to-ko”.

So in both Spanish and Japanese, we have most consonants and vowels having basically the same pronunciation, a set of consistent pronunciation rules, and the fact that both languages are not tonal in nature. With these shared elements, we have the ingredients we need to have pronunciation intersections between the two languages.

There is at least one example where a word is pronounced roughly the same in both Spanish and Japanese. In Japanese it is a form of the verb, “kaerimasu” (to return, go home). In Spanish it’s a form of the verb, “callar” (to stop talking or to be quiet). In both languages the initial sounds of “ca” and “ka” are the same. The verbs simply have to change forms in order for them to sound the same.

In Japanese, a verb of the type “kaerimasu” changes into one the Japanese forms called the “-te form” like this, “kaette” (ka-eh-te). This verb form is used in sentences like “Chan-san wa Chuugoku ni kaette imasu” (Mr. Chan has returned to China).

In Spanish, a verb of the type “callar,” in an imperative conjugation (giving a command), results in the word, “callate” (Shut up). This can be used in a sentence like, “Callate la boca ” (Shut your mouth.)

Both of the words “kaette” and “callate” are in fact pronounced in a very similar way, owing to the effect that the “ae” combination has on “kaette” and the way some Spanish dialects pronounce the “ll”.

With stricter analysis, the similarities do start to break down, but the aim is not to prove that Spanish and Japanese share the exact same pronunciation, but only that there is a surprising amount of similarity based on the linguistic distance between the two languages.

There may even be other, better examples of this. If the reader knows of other such examples where Japanese and Spanish words share the same or very similar pronunciations of words, feel free to contact me at my website list at the end of this article.

In conclusion, it is indeed strange but true that the languages of Japanese and Spanish can find similarities in spite of their linguistic roots on opposite sides of the planet.

It is strange but true that the languages of Japanese and Spanish can find pronunciation similarities in spite of a completely different linguistic history. Find out why this is the case and see an example.

An Open Letter To Weis Markets

Golden lane - Prague

I have discovered that there are many little things that make moving to a new home a rich experience. Simple changes such as finding a new place to get your groceries can be an amazing journey of discovery. This was the case for me when we moved just far enough away from my favorite grocer to require a back up store closer to my new home. Welcome to Weis Markets.

My welcome to Weis was an unforgettable experience. As I stepped out of my car for
that first visit and my foot touched the parking lot it landed in chewing gum. Gum in
a parking lot can really happen to any business, but this lot looked grimi. I guess
with 157 stores though, that is a "lot" of parking lots to keep up with, and I am sure
that Weis is too busy to care about one customer with gum on their shoes.

On my first and subsequent visits, I was amazed to find that all but one of the
cashiers were bagging or teaching customers how to use the self-service scanning
devices at every register coercing any customers not willing to wait for the one and
only human cashier to check out their groceries themselves. I even asked a manager
about this, but was told they could not find enough employees. I was really curious
about the ones that were already working there, but this did not seem to go
anywhere with the manager who seemed to have more important things to do than
talk to customers. Perhaps I am old fashioned, but having a human at a register is
one of the last few services left that I am ready to give up.

So, I wait in the long line with the one human who is paid to run the register. Opps,
Can you help me? I forgot my "Weis Store Card." What? You can not ring it on a
generic store card like my favorite old store use to do for me? I have to wait in line
at customer service so they can look it up? You can not even call them on your phone
for me? Oh, you do not have a phone at your register, do you? Gee that makes it a bit
hard to help customers does not it?

As I wait for ten minutes in the "Customer Service line" staffed by one frazzled
employee, who is providing a whole host of services, I realize that 9000 employees
is far too many to train and besides they will not work for Weis long enough to make
the investment in training worthwhile. What does it matter if you choose loose customers
like me who drop an average of $ 120 per weekly visit into the one register staffed
by a human. Who cares if I refuse, even in an emergency, to go to Weis and instead
drive 12-15 minutes to the Oregon Dairy, where there are always humans who will
ring me up on the "store card" and go out of their way to help me. Once they even
sent me home with several bags of groceries and an IOU when I forgot to make a
deposit and my bank card came up insufficient funds !! How does the Oregon Dairy
do it anyway? They are a single store operation but charge the same prices as Weis
and can actually afford to staff all those registrants with humans? And where do they
find all those employees just 15 minutes away? Something sure is fishy here. It must
be the shrimp sale at the Oregon Dairy. I think I will stop by seafood and pick up a
few pounds.

Famous People

Evangeline

Generally speaking, a superstar is someone who seeks media attention and the largest part recently has an vociferous personality. The want to be noticeable is obscure by more or less to be a part of Western culture and more specifically the American Dream as a quantity of accomplishment. A superstar with the aim of shys away from the freely available eye or keeps a very separate secretive life is called a conductor superstar. At the other put an end to of the spectrum, a superstar with the aim of seeks unfashionable publicity instead of him- or herself is often called a media tart, but lone with the aim of uses his or her secretive life as a vehicle instead of enhanced superstar status, now and again desperately, is referred to as media whore. Examples of this are fake or clarify relationships, truth television appearances, superstar nudity and in extreme hand baggage, scandal or superstar sexual characteristics tapes.

There are a broad range of ways make somewhere your home can turn into celebrities, from their profession, appear in the throng media, beauty or even by complete accident or notoriety. Instant superstar is the name with the aim of is used as someone becoming a superstar in very curt era of phase.

Indoors more or less seats, someone with the aim of one way or another achieves a small amount of transient fame through propaganda or throng media, is stereotyped as a B-grade superstar. Often the stereotype extends to someone with the aim of cascade curt of mainstream or persistent fame but seeks to reach or exploit it.

Indoors the 20th Century, the avid freely available lure instead of celebrations and hunger instead of superstar gossip has seen the arise of the gossip correspondent, tabloid, paparazzi and superstar blogging.

Just as lone possibly will turn into a regional or cultural superstar, lone possibly will additionally turn into a superstar in their niche marketplace and hold partial fame apart from it. Stan Lee (best notorious as co-creator of the classic Marvel superheroes) is mostly notorious to comic volume fans and while in last years, he has turned into more well notorious, many outside fandom are still unsure of exactly who he is, other than being a voice.

One possibly will appeal with the aim of all celebrities are niche marketplace celebrities, more or less niches are simply much better than others and many celebrities win fame apart from their niche marketplace as well. A first-rate model can be seen surrounded by the numerous specialized athletes with the aim of are well notorious even surrounded by make somewhere your home who organize not get the gist sports.

Homeschool and Actors

Video part 3: Basel - Endless Perspectives

Everyone has seen the struggles associated with being a child actor or a child star. The nature of this lifestyle causes many of these youngsters to suffer from delays in everything from their academies to their social and emotional development, and as a result, many end up struggling as adults. Because of this, it is extremely important that these children be given every opportunity to develop their skills and talents beyond those associated with the small or silver screens.

One of the most effective and popular choices for actors to use in helping them develop proper academic skills and complete their education is to use homeschooling. Homeschooling is a popular choice because of the flexibility that it offers, both in terms of when and how lessons can be taught. Actors who are being homeschooled can complete lessons online, or they can actually have their "teachers" show up to their work and deliver a lesson personally. Either way, it is difficult to argue with the fact that homeschooling, especially for players, is very convenient.

The acting business being what it is means that student / actors have to teachers teachers work around their schedule. It is mostly for this reason that student / actors and their parents choose to turn to homeschooling or an accredited distance learning school. Some actors are on the road and way from home for months at a time, making it very difficult for them to attend traditional school. Homeschooling can allow academic curriculum to be individually tailor, and designed not to interfere with the requirements of an acting career.

Homeschooling is also an effective way of completing school sooner. Rather than try to complete a diploma or degree in the traditional length of time, meaning 4 to 6 years, a homeschooling curriculum can allow child actors to complete their education faster and more efficiently, as opposed to having it drag on over the course of several years.

Homeschooling actors and stars is certainly not something new. In fact, some of the most famous people in history, including sponsors, inventors, artists, actors, and athletes have all been homeschooled. President George Washington, inventor Thomas Edison, actor Charlie Chaplin, and scientist Albert Einstein are just a few of the famous people who have reaped the benefits of homeschooling.

Things can be difficult enough at work for the child actor without having to add additional stress from having to make time for school. By using homeschooling as an option, parents can provide their children with an effective learning curriculum without having to interfere with their acting career. In addition to the added convenience as well as the obvious flexibility associated with homeschooling, child actors can also benefit from the additional family support that they receive when they are being taught by their parents. There is nothing that can be more beneficial to a young actor than to have family members who are actually involved in an important aspect of their life, and homeschooling is certainly one effective way of accomplishing this, both for academic and emotional purposes.

How to Win the Social Marketing War

Breathing...

You know how important traffic is to the life of your website?

Of course you do.

So how about I share with you some of the best ways to get traffic coming into your site using those "social marketing" sites that everyone's talking about?

WHAT IS SOCIAL MARKETING?

People call it social marketing, web 2.0 or new age marketing but the fact of the matter is this – you need to be using the social marketing websites to your advantage because there's tons of free traffic to be had from them.

The big names like MySpace, Facebook and the rest are not only dominating news stories now and people's minds they are starting to play really big part in driving traffic to marketers pages online. The problem though is this …

… social sites do not like marketers! It's true! So you have to be careful when you are using them that you do not get banned or caught out. The key is to adopt this simple "5 H's" approach;

Humor
Honesty
Have fun
Help people

As long as you can inject a little piece of humor into your social marketing profile or even just a little piece of who you really are then you will start attracting lots of friends and widening your network.

You also need to maintain an honest approach throughout. No point uploading photos to your profile of P Diddy or Pamela Anderson pretending they're. People want to get to know you so be honest.

Have fun! That's one of the great things about social marketing is that you can have lots of fun doing it. Meeting new people, learning new stuff and making money from the traffic that you get from it all at the same time.

Also remember to help people. The more you can help people the more they will help you in return. So add useful links and recommendations to your profiles. Point people in the right direction and answer any questions people post on your profile or contact you with.

BUT WHAT ARE THE SECRETS TO MASSIVE SOCIAL TRAFFIC?

Easy. You can find them in this course;

The Importance Of Cell Phones In Modern Society

River Wharfe - Wharfedale

Cell phones have become a necessity for many people throughout the world. The ability to keep in touch with family, business associates, and access to email are only a few of the reasons for the increasing importance of cell phones. Today’s technically advanced cell phones are capable of not only receiving and placing phone calls, but storing data, taking pictures, and can even be used as walkie talkies, to name just a few of the available options.

When cell phones were first introduced to the public, they were bulky, expensive, and some even required a base unit that had to be transported along with the phone. Good reception was a major problem and in general, early cell phones could only be used in certain locations were the signal was particularly strong. As cell phone technology advanced, the difficult in using them became less of a problem. Today, cell phone reception has improved greatly due to the use of satellites and wireless services. As cell phones improved and became simple to use, the importance of cell phones increased accordingly.

Cell phones are the perfect way to stay connected with others and provide the user with a sense of security. In the event of emergency, having a cell phone can allow help to reach you quickly and could possibly save lives. However, the importance of cell phones goes way beyond personal safety. Modern cell phones are capable of internet access, sending and receiving photos and files, and some cell phones are equipped with GPS technology, allowing for use in most locations around the world and allowing the cell phone to be found or the user located in the event of loss or emergency.

Cell phone reception has become reliable and of high quality due to advances in wireless technology. Wireless service providers offer excellent packages and promotions for cell phone users. Finding a dependable service provider is no longer an issue for cell phone users. The expansion of the wireless service provider industry gives cell phone users a choice and the increased competition has caused a drop in prices of wireless cell phone service. The importance of cell phones goes way beyond the ability to make or receive phone calls. Cell phone users can instantly send data to the home or office, check for important email, use their cell phone as a PDA or calendar, and store photos which can be easily transferred to a PC or laptop computer.

Cell phone manufacturers have produced a wide range of cell phones, which sell for prices that range from very inexpensive to over one thousand dollars. The available options give users the choice of purchasing a basic cell phone to use simply for making calls, or choosing a complex, technologically advanced cell phone that can perform as many or even more tasks that a home computer. Over the past decade, the increasing importance of cell phones has made them almost a necessity for most people. Even remote and underdeveloped countries have some access to cell phone technology and wireless services.

The importance of cell phones has increased the competition in the wireless service provider industry, making cell phones very affordable and very easy to use. Cell phones have become almost a status symbol in addition to the convenience and security that comes from owning them.

Basic Elements of Technical Writing

~ Wonderful Pretty Mansion ~

Technical writing is a specialised form of writing.

Its goal is to help readers use a technology or to understand a process, product or concept. Often these processes, products or concepts are complex, but need to be expressed in a much simpler, reader-friendly form.

So within the technical writing genre, you will find: technical reports, installation and maintenance manuals, proposals, white papers, on-line help, process standards, work instructions and procedures.

While each discipline has its specific requirements, some basic elements are common. But before looking at those, the most important thing a technical writer must consider is the audience.

Audience:

  • How familiar are readers with the subject and with the specialised terms and abbreviations you need to use?
  • What is the best way to explain those terms or shortened forms – footnotes, endnotes, glossary, table of abbreviations, appendix, links?
  • Do you need to accommodate secondary readers (e.g. the manager or financier who will make the decision about the proposal), and how will you do that?

Now for those all-important elements:

  1. Clarity – The logical flow of the document will help readers understand the content. It can be useful to ask someone who is not familiar with the topic to review your writing before you finalise it. Using headings, illustrations, graphs or tables can be useful – your aim is to make it as easy as possible for your readers to understand what you’ve written. Consider how the way the text sits on the page or screen – another clue to maximising clarity for your readers.
  2. Accuracy – The information and the interpretation of data that you present must be accurate. If it’s not, your readers will question the credibility of the content. Be careful to clearly differentiate between fact and opinion, and to accurately cite references to other works.
  3. Brevity – Strive to find the balance between the amount of information presented and the time needed to read the document. Remember that you can use an appendix or link to provide supplementary or background information. Consider using an illustration, table or graph rather than words to explain a concept – but remember, if you use a ‘visual’, don’t give a long written explanation.
  4. Sentence length – Generally, complex or unfamiliar concepts are best presented in shorter sentences. This will give readers time to digest small pieces of information before moving on to the next. While this can be difficult to achieve, try to aim for approximately 25 words per sentence. If you find you’ve written a series of long sentences, look for ‘and’, ‘but’, ‘however’ and similar words where you can break the sentence.
  5. Paragraphs – The age-old rule about one topic per paragraph is a useful guide. That doesn’t mean that you can have only one paragraph for each topic, but it does mean that having only one topic in each paragraph makes for clear, logical writing.
  6. Reader-centricity – You are writing for your readers. Make it as easy as possible for them to understand your work.

Keep these basic elements and other principles in mind as you undertake your technical writing tasks.

Asian Gambling Basics

Emotions In An Abstract 芳草碧連天 - Van Dusen 9583e

Gambling became popular in China in the last phase of the imperial dynasty i.e. from 1644 to 1912. Canton, Macao, Shanghai and Hong Kong became the famous for their liquor and gambling. These areas inhabited foreigners, usually Americans, who were known to be rough. Moreover, majority of these inhabitants were males. Chinese natives indulged in gambling along with the foreigners.

Famous gambling games in China include Mah Jongg and Pai Gow.

Pia Gow consists of a bank having one woodpile. The banking duties are entrusted to one of the players. Other players are given four tiles of the woodpile, which they have to group in pairs of two such that the player’s pair should have a greater value than the bank. If the player succeeds then he wins the bet. A lot of money can exchange hands over this game.

Mah Jongg, meaning ‘sparrow’ is an ancient game which was developed primarily for the rich class of China. The game is said to have been invented by a fisherman to prevent sea sickness. It is said that the fisherman invented this game to distract the other fishermen from the surroundings, so that they do not feel sea sick in the middle of the sea. Later, a Chinese general heard of the game and engaged his soldiers in it at night to prevent them from falling asleep. The game underwent a lot of variations and every region called it with a different name. Finally, the game was standardized in early 1990s. the game consists of 136 to 144 tiles depending on the whether the players choose to play with flowers or seasons. The play resembles rummy except for the fact that the game is played with tiles. The game also uses a pair of dice and chips to keep the score. It requires four players, the aim of each being to obtain a set of tiles. The set types that are permitted are “kong”, “pung” and “chow”. A complete hand contains four sets and a pair of similar tiles. The fist one to have this combination of fourteen tiles wins.

Another game is Sci Bo, meaning ‘two dice’. This game is a betting game with players betting on the total of their dice. It is played with three dice. The bets include small bets that is the total may fall; between the range of four to ten, or big bets i.e. the total may fall between eleven to seventeen. The players shake the dice in a cup and keep the cup upside down with the dice hidden in the cup. Wagers are then made on the outcome. The player guessing the total can earn hugs sums. It is rumored that skilful players can predict the total by hearing the clanking of dice in the cup. In casinos the entire game is mechanized. Bets are placed on the number marked on the table. The dice are then shaken using a vibrating platform. The results are displayed on a screen. Other famous gambling games include Keno and Pachinko.

Despite the popularity of these gambling games, not all Chinese states are ready to legalize it. While Macao has legalized gambling, Shanghai carries it on illegally. In Hong Kong, only horse raising is legalized and The Hong Kong Jockey Club earns huge revenue.

Four Key Habits For Successful Screenwriters

Church of Santa María de Colliure, France

What separates winners from losers? Why do some people manage to sell a screenplay, while others do not? In short, is there anything that we can learn from successful screenwriters that will allow others to achieve success?

Having worked in this business for around ten years now, I've certainly had lots of time to ponder this question, and, of course, to try and apply the lessons I have learned to my own career as a screenwriter.

While I do not profess to have all the answers – if I did I would be luxurating by the pool in my Hollywood villa rather than writing this article – I believe that you can adopt that will increase your chances of success as a screenwriter:

Persistence: This is the first key habit for a reason – this is not an easy business. If you come into it thinking that you can just whip out a quick draft of the first idea you think of and Hollywood will come knocking at your door you are in for a rude shock.

Many people think that screenwriting is easy – they've seen plenty of bad films, and they think "I could easily write something better than that!" And compared to a novel it's a snip to write a film script – whereas a typical novel weights in at around 120,000 words, a screenplay is closer to 20,000 words – so how hard can it be to write 20,000 words?

Actually, it's pretty hard! For while the screenplay format is significantly shorter than a novel, that brevity places its own demands upon you – no thoughts, no space to explain everything – you have to get straight into the story and show everything through what your characters do and say.

The truth is that many people write one screenplay, can not sell it, then quit – but like anything else, you get better with practice, so your second script will be better than your first, your third better than your second, and so on. Persistence is vital. Because if you keep writing, keep improving, keep networking, keep sending your scripts to people, you will eventually find someone who is interested in what you have written.

Keep Learning: Screenwriting is a skill, and you need to keep on developing and improving your skills. One way to do this is to be open to learning. There are many different ways to learn this skill – you can take a screenwriting class, buy a book on screenwriting, read articles like this, read professional screenplays, and of course be sure to regularly sit down and analyze completed films to see what works and what does not. Learning never ends.

Write From The Heart: Many writers spend time trying to write what is currently popular. Writing what you think people want to see – or, in fact, what you think they might want to see in three years time – is a waste of time. As William Goldman famously said of the movie business, "nobody knows nothing." The bottom line is that all good writing is about emotion – if you are passionate about your story and your craft, the emotion will show in your story, and readers will respond to that.

Write Regularly: Finally, any writer must commit to writing regularly. The only way to BECOME a writer is to BE a writer. Of course you will have another life – a job, family, hobbies etc – that will make it hard to write every day, but the more often you do, the better your writing will become.

With a few rare exceptions, good writers are made, not born. You can make yourself a good writer by being passionate, persistent, open to learning, and by writing every day. If you write it (and keep writing it) they will come …

Exciting Words for Your Ads and Promotion Copy

~ Wonderful Pretty Mansion ~

In my article Dump Those Helping Verbs from Your Ads and Promotion Copy (Even if your teacher made you memorize all 23) I told you to not use helping verbs or passive verbs in your ads or promotion copy. They weaken your copy. Few will respond to what you say.

Those “few” are potential or new customers. Is that what you want?

No! You want lots of potential and new customers.

Probably the most powerful word which was included on this list is FREE. Nothing is cheaper than free.

Here are some other suggested words. I’ll bet you can squeeze in a few more:

Absolutely… Amazing… Approved… Attractive… Authentic…

Bargain… Beautiful… Better… Big…

Colorful… Colossal… Complete… Confidential… Crammed…

Delivered… Direct… Discount…

Easily… Endorsed… Enormous… Excellent… Exciting… Exclusive… Expert… Elegant…

Famous… Fascinating… Fortune… Free… Full…

Genuine… Gift… Gigantic… Greatest… Guaranteed…

Helpful… Highest… Huge…

Immediately… Improved… Informative… Instructive… Interesting…

Largest… Latest… Lavishly… Liberal… Lifetime… Limited… Lowest…

Magic… Mammoth… Miracle…

Noted…

Odd… Outstanding…

Personalized… Popular… Powerful… Practical… Professional… Profitable… Profusely… Proven…

Quality… Quickly…

Rare… Reduced… Refundable… Remarkable… Reliable… Revealing… Revolutionary…

Scarce… Secrets… Security… Selected… Sensational… Simplified… Sizable… Special… Startling… Strange… Strong… Sturdy… Successful… Superior… Surprise…

Terrific… Tested… Tremendous…

Unconditional… Unique… Unlimited… Unparalleled… Unsurpassed… Unusual… Useful…

Valuable… Wealth… Weird… Wonderful.

The above list fits many products and services. What if you’re selling candy? Might it be tasty, creamy, delicious, etc.? You will have to add to or delete from this list as you test your ads.

What! You don’t run test ads?

Well, you should.

Try these words suggested by Robert W. Bly in his book The Copywriter’s Handbook: how to… why… sale… quick… easy… bargain… last chance…guarantee, results… proven… save.

Robert W. Bly says in his book that in some copy the word “free” is used over thirty times.

That must be a good one!

I have a classified ad running this week and it starts out with guess what: Free! The word is capitalized and in bold print and the ad is in a box.

That should do it.

I’ll still talk to you when I’m rich.