What separates winners from losers? Why do some people manage to sell a screenplay, while others do not? In short, is there anything that we can learn from successful screenwriters that will allow others to achieve success?
Having worked in this business for around ten years now, I've certainly had lots of time to ponder this question, and, of course, to try and apply the lessons I have learned to my own career as a screenwriter.
While I do not profess to have all the answers – if I did I would be luxurating by the pool in my Hollywood villa rather than writing this article – I believe that you can adopt that will increase your chances of success as a screenwriter:
Persistence: This is the first key habit for a reason – this is not an easy business. If you come into it thinking that you can just whip out a quick draft of the first idea you think of and Hollywood will come knocking at your door you are in for a rude shock.
Many people think that screenwriting is easy – they've seen plenty of bad films, and they think "I could easily write something better than that!" And compared to a novel it's a snip to write a film script – whereas a typical novel weights in at around 120,000 words, a screenplay is closer to 20,000 words – so how hard can it be to write 20,000 words?
Actually, it's pretty hard! For while the screenplay format is significantly shorter than a novel, that brevity places its own demands upon you – no thoughts, no space to explain everything – you have to get straight into the story and show everything through what your characters do and say.
The truth is that many people write one screenplay, can not sell it, then quit – but like anything else, you get better with practice, so your second script will be better than your first, your third better than your second, and so on. Persistence is vital. Because if you keep writing, keep improving, keep networking, keep sending your scripts to people, you will eventually find someone who is interested in what you have written.
Keep Learning: Screenwriting is a skill, and you need to keep on developing and improving your skills. One way to do this is to be open to learning. There are many different ways to learn this skill – you can take a screenwriting class, buy a book on screenwriting, read articles like this, read professional screenplays, and of course be sure to regularly sit down and analyze completed films to see what works and what does not. Learning never ends.
Write From The Heart: Many writers spend time trying to write what is currently popular. Writing what you think people want to see – or, in fact, what you think they might want to see in three years time – is a waste of time. As William Goldman famously said of the movie business, "nobody knows nothing." The bottom line is that all good writing is about emotion – if you are passionate about your story and your craft, the emotion will show in your story, and readers will respond to that.
Write Regularly: Finally, any writer must commit to writing regularly. The only way to BECOME a writer is to BE a writer. Of course you will have another life – a job, family, hobbies etc – that will make it hard to write every day, but the more often you do, the better your writing will become.
With a few rare exceptions, good writers are made, not born. You can make yourself a good writer by being passionate, persistent, open to learning, and by writing every day. If you write it (and keep writing it) they will come …
The Christian youth are facing a lot of challenges. In a world which is increasingly becoming skeptical about anything related to God. A young Christian, for example, is unable to reconcile the ideas of evolution taught in school and the creation story they learned in church. There is also the pressure to conform to fit in a group. Preteen, teenage, and early adulthood years is the period when we strongly crave affirmation from our peers. The problem for the Christian youth is that conforming means abandoning Christian values in part or wholly. A sense of being untrue to our values may later bring regret or shame, which is detrimental to emotional well being. At this critical time, therefore, it is important for Christian youth to look for guidance to avoid problems later.
Christians are daily confronted by issues that pressure us to conform. When this happens, our initial reaction is to avoid the problem, but later, though, we start asking ourselves questions. For example, if all our peers are having intimate relationships, why not me? Why not smoke? Why should I go to church when everybody else seems to be having fun somewhere else?-and so many other questions. Asking these questions is the initial step in overcoming challenges. The second step, which is the most important, is looking for the right answers from a Christian perspective.
As true Christians, we are not called to conform, but to a renewal in Christ Jesus. That is what St. Paul told Christians in Rome in Romans 6: 3-4. The act of baptism is a sign of new life all Christians, including Christian youths, are called to. The bible says clearly that we should strive to be right with God, as opposed to pleasing our friends or striving for their affirmation.
As a youth who is under pressure do conform to sinful practices, the meaning of baptism should not be lost to them. But in a very fast world, it’s easy to compromise. The solution lies in commitment to faith. One way of growing in faith and reinforce defense against harmful peer pressure is becoming a member of a bible study group. The bible itself contains answers to the problems that youths face. Studying the bible in a group is a useful way not only on learning the word as written, but also offers a forum where Christians can openly discuss the challenges they face daily, how they overcome them, or how one can overcome in reference to bible teachings.
Often, Christian youths think that the challenges they face are unique to them. The truth, however, is that all of us, including the older Christians, faced the same problems during their youth. Talking to them therefore, is a great way of learning how to overcome the challenges. Lastly, it is very important to keep the right company. Writing to Corinthians, St Paul said that “good company destroys good morals.” While it is good to have non-Christian friends, hanging out with them all the time may cause more harm than good.
An article only serves its purpose when it appeals the user to click on the link during search and read it completely. It attains high value only when it routes good visitors', liked by readers, and has numerous organic comments. Everyone wants to write a high value article but only a few gets success. Let us inform you the secrets of successful content writing for good money generation. We have illustrated below the most essential techniques to write a quality and result-oriented article.
Select a Hot Topic
Write what is famous and is in hot trends. For example, an article on 'Wireless Network Storage Devices' will get more attention than one on 'Punch Cards'. You can make use of Google Trends and Google Alerts to know the latest topics. You can also write on the National or International Controversy with few lines what an end user can do.
Do your homework
Complete your homework before writing an article. Conduct an in-depth research on the selected topic and create a strategy how you will write your article. You can also take help of publishing media such as newspaper, magazines, etc. In addition, refer to the famous blog sites like CNET, EzineArticles, Squidoo, Infobarrel, Helium etc. to collect more information on your topic.
Attractive Title & First Paragraph
Only title is important to bring the user to your article page. Therefore, you have to work hard upon it. Most of the visitors just read important points like first paragraph, bulleted / numbered items, and last paragraph. We suggest you to write an eye-sticky first introductory paragraph.
Follow Modular Approach
Divide your articles into sections and give a proper heading to each section. Make sure that each section should serve a purpose and must have the content in a proper flow. Please do not break the flow when a reader switches from one section to another. If each section is self-narrative then there are good opportunities that reader will stick to your article until it finishes and revisits your website for more such articles. Include headings, sub-headings, Note, footnotes, etc. wherever necessary. You can also give number to the section headings and sub-headings.
Use bullets and numberings to highlight the main points. This will break up the clumsy text and grab reader's attention. The readers give more preference to the bullet / numbered items instead of big paragraphs. You can also cite the facts and figures in bullets.
Be Personal with the Reader
Have you ever visited a Mall or a Retail Showroom nearby? You make purchases only in two situations – when you need a specific product or services, and / or when you are impressed with it. Will you be impressed with a product or service if no one is there to help you and guide why you should buy this? The same thing you have to illustrate in your article.
Be personal with your reader and explain specifically for which he / she is looking. Write your article like you are talking to the reader. Make use of words like "you", "they" etc. while writing. This will make the reader a center point of your article and let him to read your article.
How to write?
Write from the readers' point of view and not according to the search engine. If your article is more readable then search engines will consider it automatically. Keep following points in mind while writing:
Write original and relevant content on your own.
Be specific and clear in your writing. Remember – to be or not to be. Say your observations directly and do not leave the reader in a state of confusion. Make sure that your article is fulfilling the promise made in the title and introductory paragraph.
An image is much better than thousandsands words. Insert relevant images in your content.
Use statistics, testimonials, experts' advice, and a lot of credibility in your article. Try to be authoritative.
Check your content for spelling and grammatical errors in a good Word processor like Word, Open Office Writer, and Works etc.
Check your written content at a plagiarism-checking website like plagiarism.org, plagium.com, and Copyscape.
Select an appealing font and good font size of your normal text, sub-headings and headings. You can also use h1, p, h2, span, etc., tags to be browser-specific. Italicize your message and bold the specific words to gain the readers' attention.
You must know how to finish your article without breaking the flow irrespective of the word limit. The experts in writing always suggest including PS (Post Script) in the end of article. You can write three to four lines briefing your article and summarizing it in the PS section.
The above tips will help you to write an effective article to have better, gain readers' attention and to have more comments.
You should give an attractive title, eye-sticky first paragraph, and use personal tone to capture the readers' attention. Make use of personal verbiage and conversational words to make the reader a center point of your article. Use proper formatting topics like italics, bold, strikethrough, and other fonts to focus your message.
What is the number one reason most relationships break up? Terrible sex? Too much nagging? Incompatibility? Another lover? You just drifted apart? It’s none of these. By far, the biggest reason that relationships fail can be summed up in one word: Money.
If you have money problems, then you have big problems. Nothing creates tension and hardships like persistent hassles with bills, paying rent, making a car payment – or maybe even not being able to afford a car at all! If your girlfriend left you over money problems, then you have one of the most difficult situations to remedy. Getting an ex-girlfriend to come back to you is hard enough the way it is. It’s even harder when you are hard up for cash.
But before we get all depressed about this situation, let’s get some perspective. Many guys think that if only they were rich, or at least well off, their girlfriend would have never left them. It’s not as simple as that. If you don’t believe it, just tune into what is happening with the rich and famous around the world, be it movie stars or royalty. It quickly becomes apparent that people with a lot of money have no better luck – an obviously sometimes a lot worse luck – with staying within a relationship. How many movie stars can you think of in the next five minutes who have two, three or maybe four divorces under their belts?
The fact is, having a lot of money is no guarantee of relationship success. If you are feeling sorry for yourself because your girlfriend left you over financial problems, then it’s time to start rethinking the whole situation. You could be filthy rich, and she might have left anyway.
What does this tell you about money? Clearly, it makes no difference how much you have or how little you have. If the fundamentals of your relationship are strong, even a terrible money situation should not be an excuse for your girlfriend to leave. Money is only a convenient excuse, an outward factor.
Okay, but let’s also recognize that while money may not be the ultimate reason she left you, it certainly was a contributing factor. That’s because constant stress over money creates an overall climate of tension and struggle. It is very difficult for any relationship to thrive in an environment of constant struggle.
Incredibly, many guys do exactly the opposite thing they should do when they have money problem, and their partner leaves – they plunge themselves into even more debt! That’s right!
There is something about relationship problems that can drive many men to lose all common sense. For example, they think that if they only had a nicer car, maybe their girlfriend would come back to them. So they pull out all the stops, marshal all of their resources, and take out a huge loan to get some new wheels. So now they have a shiny new car, and even more debt and payments to worry about. To get that new car, maybe they had to take out a second mortgage on their house, or run up huge debts on credit cards.
Other guys blow cash on some kind of bribe – maybe an expensive piece of jewelry to dangle in front of their ex in a desperate attempt to lure her back. Even if this works in the short term, as soon as the new load of bills start coming due, the stress level increases to all-new levels. Under these conditions, the relationship is probably doomed.
So the first step in getting your ex-girlfriend back if she left you over money stress is to start tackling your problems one at a time. The last thing you want to do if you have money problems is to get entangled into even more money problems. What you need to do is start getting your financial life under control. Rather than buying a new car – maybe it’s time to sell the one you have!
It’s all about making priorities in your life. You have to decide if you want to put your relationship and personal life first, or continue to be a slave to all of your bills. Of course, getting one’s financial life in order is never an easy task. If you think you can’t handle it by yourself, by all means, seek out some financial counseling from a professional. This does not have to cost you a dime. There are many free debt counseling services – especially in these tough financial times – that are available to you. Take advantage of them. Get some help formulating a solid plan to start paying down you debts, and to start earning more money.
Just taking that first step toward getting your financial life under control can be a tremendous relief. You will immediately get the feeling that you are finally doing something positive to take back control of your life. When you start getting financial control, you start reducing that all-pervasive stress that is tormenting you, and which made your relationship a living hell. It’s a sad fact of our modern society that, even when two people love each other, a general condition of financial stress can cripple even great relationships.
So let’s say you do the hard work, make the tough decisions and start the process of getting into a more financially stable position – but at the same time, you still have this other problem – the fact that your girlfriend is gone! It all can seem pretty overwhelming, and it is! That’s exactly why you have to take a deep breath, realize that the toughest problems are not solved easily or overnight, and take things one day at time.
This doesn’t mean that you can’t start taking the first steps to repair your busted relationship and take action to get your ex-girlfriend back. It might not be a bad idea to communicate with your ex and tell her what you are doing. Maybe write her a letter, and tell her something like:
“I know times have been tough, and that we argued a lot about money. I don’t blame you for not wanting to live a stressful life filled with constant worry over bills, or never having any money for us to go out and do anything fun. I really think my money problems were a big contributor to our break-up. Again, I don’t blame you, I blame myself. I just wanted you to know that I am taking positive steps to get my financial situation under control. I never want to have money problems again. I hope you will give me the time to get myself into a better position. If I do, I really think our relationship could be special again. I hope you will give me the time to right my ship, and maybe even consider coming back to me when I am in a better position, and when there won’t be so many problems for us to constantly worry about or argue over…”
… Or something along those lines.
Note that this in merely an example of the kind of letter you might write to your ex-girlfriend. But notice that the message in our example does not beg or blame. You only “blame yourself” and you also don’t beg your girlfriend to come back to you. You’re just letting her know that you still care about here, and that you are making positive changes in your life because of her. You can’t lose with this approach. Many girls would be flattered that their former boyfriend cares enough about them to want to radically transform their own lives, and strive to make a better world for the both of you.
Still, you may have to give it time. Money problems just don’t go away over night. If you have really serious money problems, things might even get worse before they get better. But until you get to the root of the problem, and remove financial stress from your life, it will be extremely difficult to get your ex-girlfriend back. And even if she does come back, she may only leave again once all the old money problems resurface again.
If there is anything positive about a broken relationship, it’s that this tough situation helps us to re-examine our lives to find out what is wrong them, and it forces us to make overall improvements in our situation. Getting control of money problems is one of the best things any guy can do – and it sets the stage for a stable and happy relationship that will last forever.
Blogging is definitely one online activity that people enjoy. More and more people are getting themselves involved with blogging for whatever reason it may serve them. Blogging does not actually entail a person to be an expert and to be that technical. And this is the main reason why bloggers are growing in numbers nowdays. This activity is one activity that is gaining popularity nowdays and if you have not tried being a blogger yourself, you might want to consider being one after reading this.
Nowadays you will be able to get access to many blogs which are created for every topic available for every individual to get access to. You may find some which are meant for politics and some which are created for the general purpose to entertain mankind. Some may be wondering what makes blogging very different from any other online article creation site, forum or newsletters being submitted online. It is definitely for you to discover.
With blogging, you do not have to be that technical to be able to start one yourself. You will be able to get access to software and online services that will allow you to create blogs yourself. Even if you are very novice with blogging activities online, you can definitely learn to familiarize yourself with the whole system.
You may as well have those posts that you have created for public viewing. They are not restricted to the word count which is one rule that may be present on various article distribution sites and forums. These blogs can not be deleted that easily without the author being notified to do so. There is also no limitation for the topic that one desires to discuss on the content of the blog.
If you are into syndication of your content, you can simply avail of this through the use of blogs. More of these blogs provide syndication services which are now known to many, and have also drawn more visitors to visit blogs who offer them.
Blogs are merely what people rely on nowadays when it comes to information being informed by experienced author themselves or experts. You will be able to find various terms and phrases that you may not be able to find online by just searching ordinary sites.
Because of the characteristic of blogs being easier to handle and update from time to time, search engines are fond of ranking blogs which makes them a great tool to use for gaining enough popularity from search engines out there. Blogs are then more considered as reader and search engine friendly nowdays.
Through the use of blogs, people can now create content without having to worry about spamming and other spam-like activities that one may encounter online. This is one of the major reasons why more and more authors would opt to create content through the use of blogs rather than choose other ways of posting content online.
One will be able to learn many things from blogging. Aside from being able to get access to information and other educational stuff, one will be able to get access to facts regarding any kind of subject matter fast. At the same time, since blogs allow comments to be posted together with the articles, one may be able to get access to various opinions that may help readers and the authors themselves to learn more about relating the topic itself.
Blogs are productive options if you are to relate it with its possible costs. You do not have to worry about server costs to incur and at the same time other services which would as well be a waste of your time, effort and money. Through making use of blogs, you can insure yourself that you do not have to spend that much amount of money compared with other options available out there.
Blogging is not only a source of information but mainly a tool that can help every single individual share their knowledge or experience in life without having to think of what topic to write about. One can actually write about anything under the sun and be able to get feedback and comments for that specific post. One can be very much emotional in creating their posts, which definitely makes it a fun option when it comes to writing online.
Generally speaking, blogging is not just for a number of individuals but it is meant for anyone who feels about writing about certain subject matter that may interest the author himself or the audience. What is important is that you can write about stuff that will build the interest of individuals to read more and at the same time be able to gain more visitors to your blog to get yourself famous online and unleash that blogging potential.
Good qualities of a person who is mistakenly targeted in crimes are shown in his character reference letter. This principle depends on all facts about person crimes and how the letter writer is behaves personally with him.
Character reference letter shows all information about a man and used in courts, if he has good character in this letter then court will be positive for him. This letter helps the court in judging about the person can be improve and that he greatly regretful for the crime dedicated to him.
This type of letter can write any person who knows well the person. So his family member, friends, teachers, coaches, a leader of the community, church or any cultural group, a college, or even a boss can make a letter.
The writer of character reference letter should be a signs of good personality and must hold generous reputation.
One should keep away himself from pointlessly gracious of crime.
All faults of person should be accepted and also highlight positive qualities and uniqueness to show court that the person is not an ordinary criminal and can be improved if court give him a chance. The letter should not contain any mendacity about person. It should connect to the truth and not change the story.
Letter should have prescribed tenor and design. The letter must be forwarded to prescribed judge in court. Letter should not be handwritten. It must be typed.
You should conscious that if stuff written in your letter proved to be false, then person can charge for this sin. There should be a short introduction about you in letter. All matters should be discussed which prove accuse as good character man.
An interesting discussion on LinkedIn is swirling around the topic of when a writer can call themselves a writer .. As I've watched the discussion unfold, some interesting ideas have cropped up. They are worth considering.
A writer is someone who has been published offline.
Considering that a large segment of the writing work available is almost exclusively online today, this definition just can not hold true. While it is almost guaranteed that someone who has broken into hard print is a very good writer, it does not preclude someone who has never had their work published in traditional media from being considered a writer.
A writer is someone who knows their grammar, punctuation rules and how to spell things correctly.
I'm not prepared to say this is true because I know that publishers, magazines and newspapers all hire copy editors for one very good reason. Not every writer on the team has good spelling skills. No writer's punctuation skills are perfect. And everyone has certain words they almost always type incorrectly. I've been a copy editor. It's always easier to see others mistakes.
For me, I have to watch dropping the "r" on your, adding a "d" in college and several other persistent misspellings. There are words I consistently add extra letters to and others I drop letters from almost every time I type them. And most of the time, they are words, so spell check does not catch them.
At the same time, if a writer can not tell the difference between when to use your and you're or its and it's, it will be an obstacle to achieving a higher pays scale. Excellence in every aspect of writing is essential if you want to be taken seriously.
A writer is a professional who makes a consistent income from writing.
This can be true. The definition of consistent may vary. I know that I began by approaching only a few hundred dollars a month from writing work. I had some months where I had no income from that source. At the same time, I was consistently seeking work. As a writing professional I took action.
I actively built my portfolio.
I built a free website on Office Live.
I focused on bridging the gap from when I studied journalism to what the market demands of writers today.
I applied every piece of knowledge I gained into strengthening my ability to write compelling materials.
To put the title "writer" on a resume, suggest you need to be more than someone who has started their own blog. Despite the fact that I have a ghostwriting tips blog, it is not this blog that makes me a writer. It's the fact that people read this blog and actually benefit from it that supports my claim that I am a writer.
A writer is someone who can explain different topics in language that the average person can understand.
This truly is a skill that not everyone possesses. In some ways, every writer needs to have a teacher's heart, the ability to break things down into understandable packages. Some writers are gifted with the ability to reach very young minds. That's why there are writers of children's books. Other writers just can not get down to that level, yet remain effective writers for a different audience.
A writer is more than someone who starts their own blog.
There are good blogs and so-so blogs. To truly claim to be a writer, the blog can not be riddled with grammar errors. A few spelling and punctuation errors are forgivable, especially as most blog writers can not afford a separate set of eyes to edit their work.
A writer is someone who crafts words to influence others.
It's the power to dig into the meaning of words and craft them as you have done that signifies a writer. The fact that you can express your arguments succinctly using words in their written form defines that you are a writer. Maybe that is the definition we should be holding to here. "A writer is someone who can write with words so effectively they can influence others whether they do it for pay or not."
It's not whether your work appears on the eviscerated remnants of a tree or on the electronic representation of a page that makes you a writer. It's whether your words move and / or motivate. A novelist may move through the creation of characters and plots. A web writer may motivate to action by carefully chosen words.
Both are writers. Both use their power over words to create an experience in the mind. That experience would not be there without the writer's ability to craft words.
What makes a writer a writer? We'll probably never be able to agree on a single definition. Too may people would disagree with the writer's version of the artist's definition, "A writer is a writer because he / she writes."
While Bearded Collies are known for their roles as show and working dogs, the breed has also been seen in television, movies and catalogs. Some of the credits which can be attributed to the breed include the Shaggy Dog, a 2006 comedy from Walt Disney featuring Tim Allen. Agent Cody Banks is a 2001 film which shows Cody walking through a scene with a Bearded Collie. In September 2001, in an issue of a Lands End catalog a Bearded Collie was featured. Other onscreen credits include Please Don’t Eat the Daisies, which was a television show from the 1960’s; the co-star was a Bearded Collie. Tiger, the dog from the Brady Bunch was also thought to be a Bearded Collie as well.
Most people are used to viewing a German Shepherd and traditional Collies on television and in movies, however, we often forget about the Bearded Collie. We just may have believed the shaggy, lovable dogs were picked because of how they looked. Perhaps on the other hand the breed was chosen because of their dependable nature and natural performing ability. Nobody can deny the lovability of the sweet shaggy dogs that played in some of the most memorable TV and movie roles. Whether in a working capacity or as a family pet, a Bearded Collie is a gentle, sweet natured dog that gets along well with children and other animals.
The gentility of the breed has made the dog a popular choice for both movies and other media outlets. It is obvious by the dog’s appearance that they are quite able to take commands well and perform on cue. In spite of the breed being traced to working origins, the dog seems to possess a natural ability to perform at will when necessary. Not only are Bearded Collies great show dogs, they are also exceptional in the capacity of working dog, family pet, or when used in an acting role.
With past experience being favorable for the Collie, we should expect to see more of these fluffy, even-tempered dogs in future media productions. The dog is a quick study and learns commands easily, making them ideally suited to media exposure on TV or in movies. We don’t often think of the dog when we see them on TV or in the movies, but when a producer is seeking a perfect dog for a television show or movie role, they need look no further than a Bearded Collie.
Before one considers bringing a Collie into their home they should realize the breed requires a regular grooming commitment which must be followed diligently. With a coat of long, shaggy hair, a Collie can track in all sorts of mud, leaves, grass and other debris into the home. The dog also has strict exercise requirements and needs the opportunity to burn off extra energy on a regular basis. When thinking about all the breeds to have as a family pet however, a Bearded Collie is a devoted, loving companion that is sure to adapt well into the role of happy pet with relative ease.
You need to do everything by the number. How true can this line ever be? If you're inclined in mathematics just like the accountants you could have agreed with that line. Being a fresh graduate who's not inclined with writing, then writing an accounting cover letter may be that hard for you. So we'll write your accounting cover letter in a step by step process. I am pretty sure that you are familiar with the term marketing? Well in business this means the presentation made for a certain product in order for it to be patronized in the market.
In reality the purpose of accounting cover letter is somewhat similar to marketing, wherein the letter serves as the presentation. But the only difference was that in an accounting cover letter you do not present a product but yourself. If you see advertisements those are forms of marketing strategies, you may not noticed that they tend to exaggerate things; they use bright colors and famous celebrities just to catch the attention of the audience. Obviously you can not apply those in accounting cover letters because the only thing that you can use is the power of words. Yet you just can not underestimate words because if mastered it can be of good help for you in grabbing the attention of your possible employer.
You can actually select from a wide array of strategies that you can use in snatching the interest of your hiring manager. One of the most effective techniques which are often used in accounting cover letters is the proper understanding of the position that you would want to have. It's not showing off when you start through your accounting cover letter to lay your cards. But just make sure that what you are giving out are related to the position you want, because if not you'd only end up being laughed at by the ones who'd read your letter.
Another technique is persistence; let your eagerness to get an interview be seen through your accounting cover letter. Since this is your aim after all, why not make the most out of it. Be firm with what you want and you will most likely get it.
Secrets to a remarkable accounting cover letter
It is but normal for accounting related professionals to have a bit of a hard time in expressing themselves since it is not terribly considered in their field. That's why they end up writing mere babbles which lead to the land of now. Trust me if you're the employer, it's very much understood that you would immediately dump a confusing letter without even considering taking a peek on the resume.
The lesson here is very simple, write in such a way that you would easily understand. Try to draw away from superfluous words that normal readers do not understand, this should be observed for two reasons. One is that you are not writing for a literary competition and the other is that conciseness would be very much appreciated by your prospective employer. So just shelve your deep vocabulary and master using just a conversational language.
It is also important that you maintain a good tone and pacing in your accounting cover letter. Do not let them feel the boredom of computing interests and other formulas. Let them enjoy what your accounting cover letter by adding some hints of excitement.
In my copywriting coaching program, the very first lesson I encourage all my students to do is one entitled "Persuasion Architecture". This lesson explains how, just like any other type of writing, a sales letter must have a STRUCTURE.
In fact, I would require my students to study famous direct marketing pieces and determine what "persuasion architecture" the copywriter follows. This gives the students practice through this 'reverse-engineering' process to appreciate that beyond the words and sentences there must be a certain flow, plan, map, or whatever other name you want to use, to great copywriting.
I've only recently completed a Masters Degree program and one of the courses I had to take was 'Research Methods'. Apart from teaching you how to carry our academic research, it also has a heavy writing component. The text used for the class for the writing component of the course basically covered things I already knew from copywriting but with an academic twist.
In fact, I got an "excellent" for my writing but the paper mechanics (formatting) was a little lacking. (I just hate all those footnote, bibliography, etc, 'rules' that go with academic writing.
For example, if you are writing a paper based on a deductive argument then you must start with a thesis statement and "tell the readers what you are going to tell them, then introduce the general topic, narrow your claim, followed by support arguments and after "telling them what you told them" you conclude with the claims of the thesis statement and its implications.
In other words, there is a pattern you must follow to make the paper logically connected and lucid. You readers are prepared for what you are about to explain and after you have explained this, summarizing what your paper is about.
As a copywriter, you must also think about the structure you are going to use for your letter BEFORE you even start writing. This would be your plan from which you will build your literary house made up of words, sentences paragraphs and sections.
One of the most common mistakes I see rookie copywriters make is that they concentrate so much on the "power words" and "sounding like a copywriter" that the flow of the letter suffers. The main reasons for this lack of flow arise because:
* The headline does not logically connect with the opening paragraph but addresses two different ideas
* The topic sentence of each paragraph is not logically supported by the following 'body' sentences.
* The "transitions" from one paragraph to another is almost ignored so there is an awkward disconnect.
* The right information is given in the wrong places such as the 'call to action' given before the list of benefits. (Think AIDA.)
* Too much real-estate is given to a minor selling point.
In order to maintain the "slippery slide" in my letters I always try and write my letters in one sitting. This may sometimes mean writing for 12 hours straight but while I'm writing the last sentence I still have the first sentence in my head. If I do break off from writing I'll have to start reading from the very beginning to make sure that I have the letter letter in mind. Interestingly, one of the great techniques used by article writers and which can work in sales letter writing is to bring the article full circle by ending on the same idea, story, or issue that you started with.
Now, it would not always be possible to write a long sales letter in one sitting, but in the planning process (just like you 'outline' an essay) you can ensure that the letter will flow smoothly from beginning to end. A disorganized sales letter is a major hindrance to persuasion. It is often said that you sell the sizzle but not the steak but even the sizzle must have some rhythm and cadence to it.
When I first started writing my own sales letters for the internet I took a letter written by a top copywriter and studied the patterns he used and did the same for my letter. Do this work? Like gangbusters. No, I was not a "swipe" because the products were different and you will never be able to recognize this as a "swipe" because I borrowed only the "plot" of his letter.
Speaking of plots, (which is another word for the 'plan of the story') just the other day I was telling my kids that the best plots are used over and over again with different story and its no accident the top movies and stories use common plots.
So study those famous pieces in your swipe-file and determine the plan or structure the writer used and borrow those 'persuasion architecture' to build YOUR own persuasion masterpieces.