Tag: Introduction

All About Freelance Ghostwriting Jobs

3D painting of Shihgang District, Taichung - 2

The term "ghostwriting" refers to writing for someone that you do not receive credit for. Famous people, for example, seldom write their own autobiographies. Instead, they hire a ghostwriter to tell their story for them.

Why would a freelance ghostwriter agree to forfeit credit for his or her work? Simple: money. Clients usually pay ghostwriters far more than a "normal" writer's fee of $ 20- $ 50 an hour. Small books (150 pages or less) usually cost a client at least $ 25,000. Fees go up from there depending on the length and type of book, as well as the amount of research required by the ghostwriter.

The fees are high because you can not slap your byline on the work and you forfeit all rights to royalties that your book generates. The exceptions are if the client agreements to put your name in print on the cover, name you as a co-author, or offer you part of the royalties. In those cases, you would often give a hefty discount depending on the return you expected.

What types of books can I ghostwrite?

Many industries seek the skills of freelance ghostwriters. Fiction and children's writing are common – people often have (or think they have) an amazing storyline, but lack the writing ability to sell it.

Freelance ghostwriters often pen non-fiction books, such as autobiographies and instructional, business, and self-help books. Sometimes these ghostwriters are experts in the subject matter, sometimes they are not. You may have to do a lot of research, or none at all.

You can also ghostwrite for smaller projects, like articles and web content. These do not usually pay more than normal writing but they're good resume builders.

Where can I find freelance ghostwriting gigs?

Set up a website to promote your freelance ghostwriting services. Because ghostwriting is expensive, it's important to buyers that you are really a ghostwriting professional. Presenting yourself with a polished website is a great way to emphasize your credibility.

It is more than possible to find ghostwriting jobs on freelancing websites, but buyers there are usually less knowledgeable and therefore less willing to pay good money. It is common to see ads for a 250-page book that needs writing with a budget of $ 500 or less. It does not hurt to keep your eye out for a gem though – it does happen occasionally.

What skills do I need to be a freelance ghostwriter?

If you have experience, you're off to a great start. If you lack experience, thumb through your files to see if you can use some of that as writing examples, or write some from scratch. You do not have to ghostwrite it to prove your writing skills. If you have a particular client in mind, do your best to match your writing style and samples to the type of writing you think your client is looking for.

Remember that any samples you send can not be ghostwritten work. Without otherwise specified in the agreement, you can not ever dislose that you're the author behind ghostwritten work. In these cases, feel free to describe the book you ghostwrote and how well it's doing.

How should I respond to a ghostwriting ad?

If you find a promising ad (or if someone contacts you), respond professionally using perfect grammar and polite language. For practice, try responding to this sample ad:

I'm looking for someone to write a book about choosing the right family pet. I have an outline and some research but a little more will be required. The book should only be about 100 pages. I will own all rights afterwards. Serious writers only.

What should you say to this person? Well, it's good to start off expressing an interest in their subject matter. Ghostwriting projects are usually dear to buyers' hearts, so if you start by saying you're passionate about pets, you'll catch his eye right away.

Next, you'll want to insure him that you can handle the task. If you do not have enough experience to convince him, suggest having him send one chapter outline and writing a sample for him for free. Yes, it's a bit of unpaid work for you, but it will mean thousands of dollars if you get the job.

Finally, quote a fee. The book is short and research appears to be minimal. If you're experienced, quote $ 25,000. If you're not, quote around $ 15,000. It's far less than an experienced ghostwriter would make, but you have to start somewhere. Good luck!

Introduction To Types Of Small Business Finance

#My Cat does not Know of being a Cat

The best to place to start looking for small business finance is with the SBA. They have all kinds of financial assistance and grant programs for small business owners. Assuming there’s a need for financing from the commercial market outside of the SBA’s purview, outlined herein are a few basics about the options available to small business owners.

The most basic question that the business owner needs to ponder over is whether to opt for debt financing or equity financing. Each has its pros and cons and further sub-divisions in terms of types of financing. Which one is more suitable depends on factors such as the type of business, its age, cash flow and the credit rating and history of the owner.

Debt finance can be a loan, bond or line of credit from a bank or other lenders, or even a simple IOU. It is usually the best option when the business project is very specific and has a well defined timeline. The borrower needs to put up something as collateral as a form of security.

The owner’s credit rating and history will have a big impact on the ability to secure small business financing. The business also has to have a good enough cash flow (or projected cash flow) in order to meet the repayment schedule. It is important for the owner to do some business planning to figure out a feasible repayment period based on cash flow.

With equity financing, the owner offers the investor part ownership in return for cash. It has certain disadvantages such as loss of control, since the investor would like to a part of the decision making process. But unlike small business loans, equity investments don’t need to be paid back with interest, so it makes it easier to run the business.

The equity option is feasible for broad and long-term financing needs which have no specific and immediate timelines for an ROI. To be noted that equity investors seek higher returns, even if it is after a relatively longer delay. The owner is not likely to regain full control in the short-term and probably not even in the long term.

Equity investment can in the form of individual investments made on a personal basis by the owner, friends, family, colleagues or angel investors. It could be funding provided by a venture capital firm. Equity financing is more focused on the success potential of the project and does not require the kind of guarantees or collateral required for debt financing.

As mentioned above, the decision on debt vs. Equity will depend on the type of business, its current situation and the owner’s credibility. Too much debt is not good for the business, and neither is losing control entirely to equity investors. The right balance needs to be found, and this debt-equity ratio is different for different kinds of industries.

On a related note, it helps to have more options on how to use it to maximize the impact of the financing on the business. For instance, instead of purchasing equipment outright, it might be beneficial to consider equipment leasing finance. There are many more such things that need to be considered, and it is best to consult a lawyer or trusted banker for more information regarding suitable options for small business finance.

Introduction To Types Of Small Business Finance

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The best to place to start looking for small business finance is with the SBA. They have all kinds of financial assistance and grant programs for small business owners. Assuming there’s a need for financing from the commercial market outside of the SBA’s purview, outlined herein are a few basics about the options available to small business owners.

The most basic question that the business owner needs to ponder over is whether to opt for debt financing or equity financing. Each has its pros and cons and further sub-divisions in terms of types of financing. Which one is more suitable depends on factors such as the type of business, its age, cash flow and the credit rating and history of the owner.

Debt finance can be a loan, bond or line of credit from a bank or other lenders, or even a simple IOU. It is usually the best option when the business project is very specific and has a well defined timeline. The borrower needs to put up something as collateral as a form of security.

The owner’s credit rating and history will have a big impact on the ability to secure small business financing. The business also has to have a good enough cash flow (or projected cash flow) in order to meet the repayment schedule. It is important for the owner to do some business planning to figure out a feasible repayment period based on cash flow.

With equity financing, the owner offers the investor part ownership in return for cash. It has certain disadvantages such as loss of control, since the investor would like to a part of the decision making process. But unlike small business loans, equity investments don’t need to be paid back with interest, so it makes it easier to run the business.

The equity option is feasible for broad and long-term financing needs which have no specific and immediate timelines for an ROI. To be noted that equity investors seek higher returns, even if it is after a relatively longer delay. The owner is not likely to regain full control in the short-term and probably not even in the long term.

Equity investment can in the form of individual investments made on a personal basis by the owner, friends, family, colleagues or angel investors. It could be funding provided by a venture capital firm. Equity financing is more focused on the success potential of the project and does not require the kind of guarantees or collateral required for debt financing.

As mentioned above, the decision on debt vs. Equity will depend on the type of business, its current situation and the owner’s credibility. Too much debt is not good for the business, and neither is losing control entirely to equity investors. The right balance needs to be found, and this debt-equity ratio is different for different kinds of industries.

On a related note, it helps to have more options on how to use it to maximize the impact of the financing on the business. For instance, instead of purchasing equipment outright, it might be beneficial to consider equipment leasing finance. There are many more such things that need to be considered, and it is best to consult a lawyer or trusted banker for more information regarding suitable options for small business finance.

What Is SEO? A Brief Introduction

Sandycove Dublin Nov 2011 Forty Foot

When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.

Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the fifteenth search results page?

SEO can be done in many ways. The main (and effective) SEO methods are the following:

1) SEO titles, headers and URL addresses

2) Back-linking

3) Writing SEO content

4) The use of multimedia

5) Regular updates

This article will briefly touch on each of these SEO techniques. Each of these techniques will be described in detail in subsequent articles.

SEO titles, headers and URL addresses

The title of a webpage is different from its heading. The title is displayed on the ‘tab’ of that webpage while the heading is displayed in the webpage itself. When you enter a search term (known as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is “phoenix”, a website having the URL address: “http://www.phoenix.com” is given a higher ranking than a website having the URL address: “http://www.mystical_birds.com”.

Back-linking

When you visit a website, you will usually see several hyperlinks linking that website to other websites. These links are known as back-links. Wikipedia is a good example for back-links. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of a website. Generally, the more back-links a website has, the higher its ranking.

Writing SEO content

Search engines try to match the entered keyword with the content of websites. For example, if your keyword is “golf player”, the search engine will search for articles having the term “golf player”. However, there will be millions of articles having the term “golf player” in them. The search engine will rank these articles according to the “keyword density” of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.

For example, if a hundred-worded article has the keyword “golf player” repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.

The use of multimedia

Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher ranking than other websites.

Regular updates

People have an unquenchable thirst for new information and facts. The major search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.

We hope that we answered your question “What is SEO?” satisfactorily through this article.

What Is SEO? A Brief Introduction

Splash of Colour

When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.

Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the fifteenth search results page?

SEO can be done in many ways. The main (and effective) SEO methods are the following:

1) SEO titles, headers and URL addresses

2) Back-linking

3) Writing SEO content

4) The use of multimedia

5) Regular updates

This article will briefly touch on each of these SEO techniques. Each of these techniques will be described in detail in subsequent articles.

SEO titles, headers and URL addresses

The title of a webpage is different from its heading. The title is displayed on the ‘tab’ of that webpage while the heading is displayed in the webpage itself. When you enter a search term (known as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is “phoenix”, a website having the URL address: “http://www.phoenix.com” is given a higher ranking than a website having the URL address: “http://www.mystical_birds.com”.

Back-linking

When you visit a website, you will usually see several hyperlinks linking that website to other websites. These links are known as back-links. Wikipedia is a good example for back-links. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of a website. Generally, the more back-links a website has, the higher its ranking.

Writing SEO content

Search engines try to match the entered keyword with the content of websites. For example, if your keyword is “golf player”, the search engine will search for articles having the term “golf player”. However, there will be millions of articles having the term “golf player” in them. The search engine will rank these articles according to the “keyword density” of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.

For example, if a hundred-worded article has the keyword “golf player” repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.

The use of multimedia

Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher ranking than other websites.

Regular updates

People have an unquenchable thirst for new information and facts. The major search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.

We hope that we answered your question “What is SEO?” satisfactorily through this article.

Introduction To Types Of Small Business Finance

the lonely tree

The best to place to start looking for small business finance is with the SBA. They have all kinds of financial assistance and grant programs for small business owners. Assuming there’s a need for financing from the commercial market outside of the SBA’s purview, outlined herein are a few basics about the options available to small business owners.

The most basic question that the business owner needs to ponder over is whether to opt for debt financing or equity financing. Each has its pros and cons and further sub-divisions in terms of types of financing. Which one is more suitable depends on factors such as the type of business, its age, cash flow and the credit rating and history of the owner.

Debt finance can be a loan, bond or line of credit from a bank or other lenders, or even a simple IOU. It is usually the best option when the business project is very specific and has a well defined timeline. The borrower needs to put up something as collateral as a form of security.

The owner’s credit rating and history will have a big impact on the ability to secure small business financing. The business also has to have a good enough cash flow (or projected cash flow) in order to meet the repayment schedule. It is important for the owner to do some business planning to figure out a feasible repayment period based on cash flow.

With equity financing, the owner offers the investor part ownership in return for cash. It has certain disadvantages such as loss of control, since the investor would like to a part of the decision making process. But unlike small business loans, equity investments don’t need to be paid back with interest, so it makes it easier to run the business.

The equity option is feasible for broad and long-term financing needs which have no specific and immediate timelines for an ROI. To be noted that equity investors seek higher returns, even if it is after a relatively longer delay. The owner is not likely to regain full control in the short-term and probably not even in the long term.

Equity investment can in the form of individual investments made on a personal basis by the owner, friends, family, colleagues or angel investors. It could be funding provided by a venture capital firm. Equity financing is more focused on the success potential of the project and does not require the kind of guarantees or collateral required for debt financing.

As mentioned above, the decision on debt vs. Equity will depend on the type of business, its current situation and the owner’s credibility. Too much debt is not good for the business, and neither is losing control entirely to equity investors. The right balance needs to be found, and this debt-equity ratio is different for different kinds of industries.

On a related note, it helps to have more options on how to use it to maximize the impact of the financing on the business. For instance, instead of purchasing equipment outright, it might be beneficial to consider equipment leasing finance. There are many more such things that need to be considered, and it is best to consult a lawyer or trusted banker for more information regarding suitable options for small business finance.

What Is SEO? A Brief Introduction

South Queensferry, Scotland

When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.

Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the fifteenth search results page?

SEO can be done in many ways. The main (and effective) SEO methods are the following:

1) SEO titles, headers and URL addresses

2) Back-linking

3) Writing SEO content

4) The use of multimedia

5) Regular updates

This article will briefly touch on each of these SEO techniques. Each of these techniques will be described in detail in subsequent articles.

SEO titles, headers and URL addresses

The title of a webpage is different from its heading. The title is displayed on the ‘tab’ of that webpage while the heading is displayed in the webpage itself. When you enter a search term (known as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is “phoenix”, a website having the URL address: “http://www.phoenix.com” is given a higher ranking than a website having the URL address: “http://www.mystical_birds.com”.

Back-linking

When you visit a website, you will usually see several hyperlinks linking that website to other websites. These links are known as back-links. Wikipedia is a good example for back-links. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of a website. Generally, the more back-links a website has, the higher its ranking.

Writing SEO content

Search engines try to match the entered keyword with the content of websites. For example, if your keyword is “golf player”, the search engine will search for articles having the term “golf player”. However, there will be millions of articles having the term “golf player” in them. The search engine will rank these articles according to the “keyword density” of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.

For example, if a hundred-worded article has the keyword “golf player” repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.

The use of multimedia

Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher ranking than other websites.

Regular updates

People have an unquenchable thirst for new information and facts. The major search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.

We hope that we answered your question “What is SEO?” satisfactorily through this article.

What Is SEO? A Brief Introduction

sulle tracce di Hemingway

When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.

Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the fifteenth search results page?

SEO can be done in many ways. The main (and effective) SEO methods are the following:

1) SEO titles, headers and URL addresses

2) Back-linking

3) Writing SEO content

4) The use of multimedia

5) Regular updates

This article will briefly touch on each of these SEO techniques. Each of these techniques will be described in detail in subsequent articles.

SEO titles, headers and URL addresses

The title of a webpage is different from its heading. The title is displayed on the ‘tab’ of that webpage while the heading is displayed in the webpage itself. When you enter a search term (known as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is “phoenix”, a website having the URL address: “http://www.phoenix.com” is given a higher ranking than a website having the URL address: “http://www.mystical_birds.com”.

Back-linking

When you visit a website, you will usually see several hyperlinks linking that website to other websites. These links are known as back-links. Wikipedia is a good example for back-links. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of a website. Generally, the more back-links a website has, the higher its ranking.

Writing SEO content

Search engines try to match the entered keyword with the content of websites. For example, if your keyword is “golf player”, the search engine will search for articles having the term “golf player”. However, there will be millions of articles having the term “golf player” in them. The search engine will rank these articles according to the “keyword density” of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.

For example, if a hundred-worded article has the keyword “golf player” repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.

The use of multimedia

Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher ranking than other websites.

Regular updates

People have an unquenchable thirst for new information and facts. The major search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.

We hope that we answered your question “What is SEO?” satisfactorily through this article.

Introduction To Types Of Small Business Finance

zaxo 2010 photo

The best to place to start looking for small business finance is with the SBA. They have all kinds of financial assistance and grant programs for small business owners. Assuming there’s a need for financing from the commercial market outside of the SBA’s purview, outlined herein are a few basics about the options available to small business owners.

The most basic question that the business owner needs to ponder over is whether to opt for debt financing or equity financing. Each has its pros and cons and further sub-divisions in terms of types of financing. Which one is more suitable depends on factors such as the type of business, its age, cash flow and the credit rating and history of the owner.

Debt finance can be a loan, bond or line of credit from a bank or other lenders, or even a simple IOU. It is usually the best option when the business project is very specific and has a well defined timeline. The borrower needs to put up something as collateral as a form of security.

The owner’s credit rating and history will have a big impact on the ability to secure small business financing. The business also has to have a good enough cash flow (or projected cash flow) in order to meet the repayment schedule. It is important for the owner to do some business planning to figure out a feasible repayment period based on cash flow.

With equity financing, the owner offers the investor part ownership in return for cash. It has certain disadvantages such as loss of control, since the investor would like to a part of the decision making process. But unlike small business loans, equity investments don’t need to be paid back with interest, so it makes it easier to run the business.

The equity option is feasible for broad and long-term financing needs which have no specific and immediate timelines for an ROI. To be noted that equity investors seek higher returns, even if it is after a relatively longer delay. The owner is not likely to regain full control in the short-term and probably not even in the long term.

Equity investment can in the form of individual investments made on a personal basis by the owner, friends, family, colleagues or angel investors. It could be funding provided by a venture capital firm. Equity financing is more focused on the success potential of the project and does not require the kind of guarantees or collateral required for debt financing.

As mentioned above, the decision on debt vs. Equity will depend on the type of business, its current situation and the owner’s credibility. Too much debt is not good for the business, and neither is losing control entirely to equity investors. The right balance needs to be found, and this debt-equity ratio is different for different kinds of industries.

On a related note, it helps to have more options on how to use it to maximize the impact of the financing on the business. For instance, instead of purchasing equipment outright, it might be beneficial to consider equipment leasing finance. There are many more such things that need to be considered, and it is best to consult a lawyer or trusted banker for more information regarding suitable options for small business finance.

What Is SEO? A Brief Introduction

The Huc bridge at night

When you use Google (or any other search engine) to search for a term, have you ever wondered how the websites in the first search results page got there, when there are probably thousands of other competing websites which match your search term? Well, the answer to that question is Search Engine Optimization (SEO). Those first few websites had better SEO than their competitors. So, what is SEO? Simply, it is a marketing strategy used to increase the ranking of a website in search engines.

Some of those websites (such as Wikipedia, Facebook and Microsoft) got to the first search results page without much help from SEO because, their brand names are sufficiently famous to get them listed in the first page. The other websites rely on SEO to get them to the first or second search results page. You may wonder why SEO is so important. Well, users rarely go beyond the first few search result pages when searching for a term. When was the last time you clicked on the fifteenth search results page?

SEO can be done in many ways. The main (and effective) SEO methods are the following:

1) SEO titles, headers and URL addresses

2) Back-linking

3) Writing SEO content

4) The use of multimedia

5) Regular updates

This article will briefly touch on each of these SEO techniques. Each of these techniques will be described in detail in subsequent articles.

SEO titles, headers and URL addresses

The title of a webpage is different from its heading. The title is displayed on the ‘tab’ of that webpage while the heading is displayed in the webpage itself. When you enter a search term (known as the keyword), the search engine tries to find websites whose title, heading and URL address matches the given keyword. If the title, heading or the URL address of a website matches your keyword, then that website is given a higher ranking than others. For example, if the keyword you entered is “phoenix”, a website having the URL address: “http://www.phoenix.com” is given a higher ranking than a website having the URL address: “http://www.mystical_birds.com”.

Back-linking

When you visit a website, you will usually see several hyperlinks linking that website to other websites. These links are known as back-links. Wikipedia is a good example for back-links. All the reference websites are listed at the bottom of a Wikipedia article. These hyperlinks (at the bottom of an article) are back-links of the respective reference websites. Back-links help to increase the ranking of a website. Generally, the more back-links a website has, the higher its ranking.

Writing SEO content

Search engines try to match the entered keyword with the content of websites. For example, if your keyword is “golf player”, the search engine will search for articles having the term “golf player”. However, there will be millions of articles having the term “golf player” in them. The search engine will rank these articles according to the “keyword density” of the articles. Keyword density is calculated by dividing the number of keywords in the article by the total number of words and then multiplying the result by 100.

For example, if a hundred-worded article has the keyword “golf player” repeated twice in it, the article has a keyword density of 2%. Articles having a keyword density of 0.5-2% are generally given the highest ranking.

The use of multimedia

Everybody prefers graphical websites, compared to plain-text websites. The major search engines know this and therefore; they give websites containing multimedia (graphics, videos and flash applications) a higher ranking than other websites.

Regular updates

People have an unquenchable thirst for new information and facts. The major search engines address this need by giving the websites which are regularly updated a higher ranking than other websites.

We hope that we answered your question “What is SEO?” satisfactorily through this article.