In the gaming, snow covered world of Club Penguin, the residents are all penguins. These penguins live like real people, they have parties, they earn money, and they live in igloos and decorate their homes too. Since there are such similarities to real life, in the Club Penguin world there are celebrities too who are living amongst them.
These "famous penguins" can not be visited by all the other resident penguins. Only the moderators know where they stay. One famous group of penguins is "The Team". They are the original or the first moderators. They are Billybob, Happy77, Gizmo, Rsnail and Screenhog.
Billybob now writes the blog and also lets penguins know about the upcoming events. Happy77's profile is used as a model to other penguins to show what a moderators profile looks like. Gizmo's job includes taking care of all the parties. The servers and the technical side is looked after by Rsnail. The job of Screenhog is to design other penguins.
Another famous penguin in this world is Rockhopper. He is a pirate and visits this land once in 2 months aboard his ship called The Migrator. When he comes penguins are allowed to board his ship and buy some of the strange contents including a diary of Rockhopper's adventures. This penguin is a lot bigger than the normal penguins and is also dressed like pirates. Pirate clothes are unavailable to others.
One of the most famous set or group of penguins is the Band. The Band, a group of four musicians, attests all the big parties and events that take place at Club Penguin. The band has evolved from what it was in the beginning when the Club was a new concept. There is a drummer, an acoustic guitarist, a bass guitarist and a pianist.
Blogs Are the NEW Secret Weapon for Reaching Your Tarket. Just like you, I hate being marketed to. Every day we’re bombarded with over 3,500 marketing messages. And frankly I’m sick of it! But blogs are different. Blogs are a two-way conversation between blogger and bloggee (plus all the readers in between). Through commenting and cross-linking, you can share feedback. You can build your network. You can become, dare I say it, an Internet celebrity!
See blogs add humanity and instantaneous expression to the web. Like ezines, blogs are a way for your customer to get to know you.
However, unlike ezines, blogs help you with search engine rankings. Did you hear me? I said, unlike ezines, blogs help you with search engine rankings. That’s a big one.
Entrepreneur Magazine, Business Week, even the FCC (Federal Trade Commission) all believe blogs are here to stay. Recently Michael Powell, chairman of the FCC, started one. His initial post drew over 30,000 readers. A Microsoft spokesperson says Bill Gates is considering starting a blog. And filmmaker Michael Moore built a blog to promote his controversial new movie, Fahrenheit 9/11.
But who has time to read a blog anyway? Exactly! The job of a blog is to cut through the information overload and deliver searchable, relevant and current content. BlogAds website recently conducted a survey of over 17,000 blog readers.
Here’s what they report:
Blog readers are older and more affluent. 61% of blog readers are over 30, and 75% make more than $45,000 a year.
Blog readers are more cyber-active. 54% of their news consumption is online. 21% are themselves bloggers and 46% describe themselves as opinion makers.
Blog readers are media-mavens. 21% subscribe to the New Yorker magazine, 15% to the Economist, 15% to Newsweek and 14% to the Atlantic Monthly.
Whether on the left or right, blog readers have traits in common that often are absent in today’s public spaces: passion and initiative.
Blog readers have apathy towards traditional news sources. 82% say that television is worthless. 55% percent say the same about print newspapers. 54% say the same about print magazines.
Meanwhile, 86% say that blogs are either useful or extremely useful as sources of news or opinion. 80% say they read blogs for news they can’t find elsewhere. 78% read because the perspective is better. 66% value the faster news. 61% say that blogs are more honest.
Blog readers appear united in their dissatisfaction with conventional media and their rabid love of blogs.
Don’t you want to be a blogger too? How about looking at some samples of the good, the bad and the bizarre?
Model citizen blogs: John Reese’s blog. Hey, the guy just made $1,080,496.37 online in a single day. Here’s a good rule of thumb. If Reese is doing it, you should be too.
Copywriter Paul Myers keeps us up-to-date on SPAM and other Internet marketing nightmares.
Michael Port’s weekly calls to inspire those who aspire now have an online connecting point. Designed by Andy Wibbels.
I’ve been dipping my toe into the blogging pool since earlier this year. Now I’ve decided it’s time to really learn how to do this stuff with an expert who will take me by the hand through the scary forest of the blog-world. I’m going back to school! Through another client, I met blogging guru, Andy Wibbels. Sure, he has a funny name, but he is adorable! And his writing style has me rolling on the floor. Well Andy is a self-professed geek. And Andy knows blogs. He says it’s easy and I trust him.
“The art of art, the glory of expression and the sunshine of the light of letters, is simplicity.”
Walt Whitman, 1819-1892, American Poet
The client said, “We want this written at a 10th-grade reading level.” I said, “What’s a 10th-grade reading level and how is it measured?” The client said, “Hey, will you look at the time! I have to leave right now.”
Similar experiences on a number of occasions made me think that people use the phrase reading level without actually knowing what it means. They read it somewhere and think they sound smarter if they can toss it into the conversation. That sent me on a quest to find out what it means and how it’s measured. Here’s what I found out.
First, this is an important issue, and one that’s not well understood or carefully considered by many clients and the tech writers who work for them. For writers with a lot of experience who write for a wide range of audiences, it becomes instinctive. They know their audiences. They know how to write in a way that the readers can understand. They make adjustments for the specific audience they’re writing for. For writers new to the business or with experience writing for a limited audience, it can be a problem when they need to write for an audience they’re not familiar with.
Next, when people say something is written at a tenth-grade reading level the target audience’s ability to read that concerns us. Someone could read “Uber der Welt so hoch” and still not understand it. The goal is to write in a way that the target audience can comprehend. That involves using vocabulary and sentence structure that fits the reading comprehension level of the audience. , it’s a misnomer. What they really mean is that it’s written at a tenth grade comprehension level or what’s called a readability level. It’s not
Finally, the good news. Readability can be measured. The experts in the field of linguistics know what a tenth-grade readability level is and how it’s different from another level. It’s not an exact science, but it’s well enough developed that it can be used by writers to help them hit the mark with more accuracy. We won’t get into the really technical aspects of the subject, but we’ll provide enough background and illustrations that you’ll know how to find out more about it.
Readability formulas are used to determine if a document is written at the right comprehension level for the target audience. There are a number of readability formulas used by various linguistic groups. For now, we’re going to focus on the Gunning’s Fog Index because it’s one of the most famous and one any writer can use. The index was developed by Robert Gunning in 1952. The basic idea is that the bigger the words and the more complex the sentences, the more difficult it is to understand the document. Small words and short sentences are still the easiest to understand.
For convenience, the Fox Index levels equates to the number of years of formal education a reader needs to understand the material. By the way, this is based on the American system of twelve elementary and high school grades with the number of years of college education numbered thirteen and up. A high school education is a level 12. A master’s degree would be about a level 16.
To put this in perspective, a typical big-city newspaper is written at a level 7 or 8. The belief in most industries is that anything above a level 12 is too hard for most readers to understand. Remember, the Fox Index is not an absolute measure. It is, though, when used over a range of samples, a very good indicator. Here are some Fox Index levels for popular publications.
Atlantic Monthly = 12
Newsweek = 10
Reader’s Digest = 9
True Confessions = 7
Most comic books = 6
(This article = 11.6)
The Fog Index Applied
Here is an example of the same information written at two different readability levels as measured by the Fog Index.
Example One: Untold numbers of eternally optimistic individuals buy lottery tickets with odds in the multimillions against their chances of realizing success. They’re sustained by a level of ignorance that keeps them from recognizing that the likelihood that such an unrealistic eventuality would actually occur is of an order of magnitude beyond their capacity to comprehend. They cling to the notion that if an event is possible it certainly must happen regardless of how great the statistical chances are against it. Their cry is always, “Well, somebody’s got to win,” which is sufficient to block even the brightest glare of the cold light of reason.
The level is arrived at by counting the number of words, the number of sentences, and the number of three-syllable, or longer, words. Then a formula is applied that gives the readability index level. In this example, there are 103 words, 4 sentences, and 20 three-syllable words. Using the formula, the Fog Index level is 18. That means the reader should probably have a doctorate to ensure comprehension.
Example Two: A lot of people who never give up hope buy lottery tickets even though the odds against them ever winning are enormous. What keeps them buying tickets is that they aren’t able to understand that the odds against them are so great that they can’t really expect to win. They believe that because something is possible, then it must happen no matter what the odds against it are. Saying, “Well, somebody’s got to win,” is enough to keep them from seeing the reality of the situation.
Using the same method, the 86 words, 4 sentences, and 6 three-syllable words in this example give a Fog Index level of 11. That’s a high school junior.
Now You Try It
Pick a text sample from a source you’re familiar with. It helps if it’s a fairly big block of text. The larger the sample, the more accurate the index figure is. For example, I selected two blocks of text from the guide that came with my Nikon camera. Follow me through the process:
1. Count the number of words in the sample. If there are hyphenated words, count each part as one word.
(My count: 120) (Your count: )
2. Count the number of sentences in the sample.
(My count: 5) (Your count: )
3. Count the number of big words in the sample: 3 or more syllables.
(My count: 3) (Your count: )>
4. Calculate the average sentence length. To do this, divide the number of words by the number of sentences. For example, 120 divided by 5.
(My number: 24) (Your number: )
5. Calculate the percentage of big words. To do this, divide the number of big words by the total number of words. For example, 3 divided by 120 = .02 = 2%.
(My number: 2) (Your number: )
6. Add the average sentence length to the % of big words.
(My number: 26) (Your number: )
7. Multiply the result by 0.4.
Fog Index (My level: 10th grade) (Your level: )
Now try it on something you’ve written. From what you know about your audience, does your Fog Index match with the readers’ comprehension level? It’s a very important question, and this formula can help you answer it.
For more information on readability formulas, use any search engine to find sites related to readability formulas, Passive Index, Flesch-Kincaid Index, or Lexical Density Test.