Tag: Development

Exciting Words for Your Ads and Promotion Copy

Manorbier .... church of St James ..

In my article Dump Those Helping Verbs from Your Ads and Promotion Copy (Even if your teacher made you memorize all 23) I told you to not use helping verbs or passive verbs in your ads or promotion copy. They weaken your copy. Few will respond to what you say.

Those “few” are potential or new customers. Is that what you want?

No! You want lots of potential and new customers.

Probably the most powerful word which was included on this list is FREE. Nothing is cheaper than free.

Here are some other suggested words. I’ll bet you can squeeze in a few more:

Absolutely… Amazing… Approved… Attractive… Authentic…

Bargain… Beautiful… Better… Big…

Colorful… Colossal… Complete… Confidential… Crammed…

Delivered… Direct… Discount…

Easily… Endorsed… Enormous… Excellent… Exciting… Exclusive… Expert… Elegant…

Famous… Fascinating… Fortune… Free… Full…

Genuine… Gift… Gigantic… Greatest… Guaranteed…

Helpful… Highest… Huge…

Immediately… Improved… Informative… Instructive… Interesting…

Largest… Latest… Lavishly… Liberal… Lifetime… Limited… Lowest…

Magic… Mammoth… Miracle…

Noted…

Odd… Outstanding…

Personalized… Popular… Powerful… Practical… Professional… Profitable… Profusely… Proven…

Quality… Quickly…

Rare… Reduced… Refundable… Remarkable… Reliable… Revealing… Revolutionary…

Scarce… Secrets… Security… Selected… Sensational… Simplified… Sizable… Special… Startling… Strange… Strong… Sturdy… Successful… Superior… Surprise…

Terrific… Tested… Tremendous…

Unconditional… Unique… Unlimited… Unparalleled… Unsurpassed… Unusual… Useful…

Valuable… Wealth… Weird… Wonderful.

The above list fits many products and services. What if you’re selling candy? Might it be tasty, creamy, delicious, etc.? You will have to add to or delete from this list as you test your ads.

What! You don’t run test ads?

Well, you should.

Try these words suggested by Robert W. Bly in his book The Copywriter’s Handbook: how to… why… sale… quick… easy… bargain… last chance…guarantee, results… proven… save.

Robert W. Bly says in his book that in some copy the word “free” is used over thirty times.

That must be a good one!

I have a classified ad running this week and it starts out with guess what: Free! The word is capitalized and in bold print and the ad is in a box.

That should do it.

I’ll still talk to you when I’m rich.

Analysis of Philip Levine’s Poem – "Starlight"

zaxo 2010 photo

In introduction, I will identify and analyze various components of Philip Levine’s “starlight,” such as, speaker; situation; diction; imagery; figures of speech, and other elements of poetry. Throughout this article the preceding elements will be meticulously expounded upon.

The speaker of the poem I will termed as a ‘he’ because the poet is a male. The progression of the poem is vey climactic. In other words, it signifies a turning point like most works. For example, line # 21, which illustrates where ‘father and son’ meet eye to eye (thus, allowing the son to bask in the glow of the starlight with his ‘head up in the air’). In addition, he proceeded to ask his father the question that his father asked him earlier in the poem: “Are you happy?” The speaker’s point of view points to the reflections of himself as been an image of his father; growing up to be like his father, and ‘the father like son’ syndrome which, in a subtle way, is illustrated by the following lines: “I am four years old and growing tired (line 3) – in comparison to – … but I can smell the tiredness that hangs on his breath.” (lines 16-17) Moreover, the latter part of the poem corroborates this point, as well.

Of course, the point of view – as pointed out above – introduces the implied attitude of the speaker toward his view of the poem, thus setting the tone of the poem which is very somber and gray (which is in direct irony with its title, “Starlight”) with the use of keywords, such as, “growing tired; cigarette; moon riding low over the old neighborhood; alone; thick and choked; the tiredness that hangs on his breath; autumn, and boy slept never to waken in that world again.”

The structure of the poem is very interesting. Well, it seems to be written in a closed form upon viewing it, initially. Howbeit, when it’s viewed closer it can be noted that the initial letters of the lines are not capitalized; only where a new sentence begins. Therefore, I surmised that its structure is presented in an open form. Furthermore, there are neither visible breaks nor stanzas in the poem. I ponder, does the form represents “a tall, gaunt child (line 28) or a somber, gray tower of Babel (in its aborted attempt) to proclaim itself to be there among the stars (line 21)?”

The theme of this poem is one of comparison (both emotionally and physically) between speaker and his father as was illustrated in the above paragraphs – framed by it’s content – for instance, lines 8 and 22. In these lines, the same question was asked by both parties (which give a subliminal reference to their emotional state). Plus, lines 3 and 17 (‘tiredness’) give a subliminal reference to their physical well-being. In interpretation, these instances represent the speaker (a boy) ‘growing’ into his father.

The situation seems to be set in a small town. This assertion can be asserted by line 7 – “…low over the old neighborhood….” In addition, the site of this poem is assumed to be in Northeast America because of key words, such as, autumn; summer moon, and porch (usually, veranda – outside of the United States). Moreover, I deducted this particular setting because of the stimulation that I received from reading the poem which, of course, is very subjective. Furthermore, the experiences that is reflected in this poem allows me to draw on my own experiences as I draw a mental picture of what’s taking place in this poem. Thus, my response to the poem is very subjective to its classical sense of writing. Plus, my reaction to the dynamics is somewhat subdued although the dynamics of the poem has an evenly paced up – tempo style.

In regard to the poem’s style of writing/choice of words, specifically its diction – the diction used in this poem is very concrete. Excluding, of course, the poem’s last six lines and the quote, “Are you happy?” These quotes are abstract and are basically the engine that drives the poem. For example, these quotes are located in the beginning and ending of the poem. Likewise, the poem is detonation oriented except for the above quotes which are cloaked in connotation. The meanings I construed in reference to the above quotes (respectively) are expounded upon in the following sentences. The first quote deals with the speaker’s happiness in his state of being in comparison to his father’s happiness in his state of being (for example, the father said “yes” to the question while the speaker hesitated to answer). The last six lines deal with the transition (reflection) of the son growing up to be like his father in the future (“autumn…until the boy slept never to waken in that world again”).

Besides the ‘father-son relationship’ been the centerpiece of this poem. This literary work is very rich in imagery which captures my imagination. As I pointed out before, keywords such as: “the glow of his cigarette, redder than the summer moon riding” – lines # 5 – 6 – places me in the active scenery of the poem. It suffers me to see the poem as seeing it as a movie reel. I must say that his poem is visual (lines # 5 – 6), auditory (line # 22), olfactory (line # 25), gustatory (line # 16 – 17) and synaesthetic (line # 16 – 17).

Moreover, the figures of speech (specifically the metaphors) add to this poem, as well. For example, “…smell the tiredness that hangs on his breath.” – lines # 5 – 6. On the other hand, there is a limited use of similes and other figures of speech in this poem.

On the other hand, several elements of poetry are well represented. For example, “autumn” – line # 30 – symbolizes adulthood going onto old age. The syntax does not contain many rhymes (sounds) although rhythm and meter are maintained throughout the poem. Also, the whole irony of the poem projects the gloominess of the experience into the background of the ‘starry night’ – hence, the title: “Starlight.”

In conclusion, this poem was superbly written. The 1st person skillfully places me in the poem, thus making me an active participant of the poem. The poem makes an interesting reading. I’ve been exposed to new insights from the speaker’s point of view.

The Merchant of Venice: Tragedy or Comedy

Belmont House

Shakespeare’ the Merchant of Venice is one of his most famous dramas. However, while most of them can be classified as either tragedy or comedy easily, this one does not fit in a single category. The reason is that while there are comic events and elements in the drama, there are tragic ones too that sometimes reach the level of absolutely horrifying. At the core of the drama are three things. The first is the friendship between Antonio and Bassanio, the second is the romance between Bassanio and Portia and the third but the most important is the bond between Antonio and Shylock. Shylock is a greedy moneylender and a complicated villain. He shows mixed character traits and that’s why at some points while he appears a bad villain, at others he is plainly a business man who amuses by his talk and quotes. Still, if the drama gets so dark and tragic at points then it is because of his cunning and villainous attitude.

The romance between Bassanio and Portia are the comic parts of the drama and the bond between Antonio and Shylock the tragic part. Bassanio is a poor noble man who loves Portia and needs money to see her. However, he does not have enough money and Antonio’s ships are out at the sea. Due to this reason Antonio is forced to seek financial assistance from Shylock who lends at the condition that if Antonio fails he will have to forsake a pound of flesh from anywhere Shylock wills. The deadly bond is struck and gives rise to a series of tragic events. While Bassanio is gone to see Portia, Antonio’s ships get caught in a storm and do not return.

He is unable to pay the cruel Jew back and therefore is forced to fulfil the bond as cruel Shylock wants. Antonio writes to Bassanio and if he has forgotten his friend. He writes that he has failed to pay the Jew and will lose one pound of flesh as per the contract. Why Shylock is bent at killing Antonio is because he has offended the Jew in the past calling him a miser and greedy person. The Jews were not treated with respect in Venice and that made Shylock strike this plan of revenge. Antonio who used to be a proud business man is forced to bend before Shylock’s will. The situation is tragic not just for Antonio and Bassanio but for Portia too. Antonio has not been able to pay his loan and will have to let the Jew have his rightful share per the contract. Bassanio is unhappy because he believes he is the cause of all this. Portia is sad because she cannot see Bassanio unhappy.

However, tragedy rises to a point and then comic things happen in the drama. Portia is a witty young woman who finds a way to defeat Shylock. The contract mentions that he can have a pound of flesh but not a pint of blood from Antonio’s body. Shylock loses his case in the court and he is punished for plotting against an innocent Christian. He loses all his wealth and property to his daughter and Antonio. Even his daughter leaves him to marry a Christian. At last everyone except Shylock is left feeling happy. Shylock is left in a poor situation because of his evil plot to get revenge from Antonio. His evil plan results in nothing but insult and misery for the Jew.

Shakespeare has balanced comedy with tragedy in the drama. He has used both the elements in it to make it interesting and have a long-lasting flavour. The cunning heart of the Jew, the innocence of Antonio, the love and romance of Portia all make the drama engaging and interesting. So, to classify it as either a tragedy or comedy would be wrong. Shakespeare’s art has however, created a great balance between the two which has seen a lot of appreciation since the time it was written. Even in the character of Shylock one can find both of the elements and while his contract ad attitude towards the poor Christian businessman are horrible, at several points he is quite hilarious with his amusing style and talk.

Dan Brown's Angels and Demons – A True Masterpiece

Next famous writer

Like most people, I did not read Angels and Demons until after I read The DaVinci Code. Blown away by The DaVinci Code, I gave Angels and Demons a try. Dan Brown, yet again, weaved a complicated web of plot, character, murder and suspense, keeping the ending unknown until the very last page.

Angels and Demons starts out with the beloved scholar / symbologist Robert Langdon, who is awoken by a phone call early in the morning. After a disturbing fax that reveals a mutilated human body, Robert sets off on a high intensity journey in hopes of stopping a murderous cult.

I would highly recommend any of Dan Brown's books, but especially Angels and Demons. A word of warning: if you are not 100% set in your faith, do not read this book. Just like The DaVinci Code, Angels and Demons cause controversies with its inclusion of the Catholic Church and religious myths. It was this controversy that initially caused me to buy his books. I am someone who is deeply sure of my faith, and because of this assurance, I did not second guess my beliefs for a work of fiction.

Part of this controversy is from people who are worried that these books will have other people deny their faith because they have another point of view containing unanswered questions. In my personal opinion, if reading any work of fiction is going to cause you to question your beliefs and faith, you really did not have faith to begin with.

Sell More Books on Amazon

13 bedroom Cross Creek

Why Should Your Book Be on Amazon.com?

Credibility. If your book is important, it should be available at the world’s biggest book store.

Visibility. People (including members of the media) will find your book and learn about you through your appearance on Amazon. (That’s how I got into Woman’s Day magazine.)

Money. You will sell books you wouldn’t have sold otherwise. Many buyers won’t buy from your Web site or other sources, but will buy at Amazon. And, Amazon pays like clockwork.

Get Your Book Listed on Amazon.com

Your publisher or distributor will handle getting your book into the Amazon catalog. If you are self-published and don’t have a distributor, join Amazon Advantage at http://www.Amazon.com/advantage

To participate in Advantage, you must have distribution rights, and your book must have a scannable barcode of the ISBN.

Amazon Marketplace

Once your book is listed, you can also sell it directly to consumers through Amazon Marketplace. You will find more information about this on the Advantage information page listed above.

Amazon Associates

Once your book is listed on Amazon, join the Associates program http://www.Amazon.com/associates

As an Associate, you get a commission on book sales referred from your Web site. Why send people to Amazon from your Web site? Some people won’t buy from you. They don’t know you and they don’t trust you. But they do trust Amazon. Or, maybe they want to qualify for free shipping.

Enhance Your Book’s Detail Page

Add cover art, book description, editorial reviews, table of contents, excerpts, author information and more. Make your book’s listing just as complete and impressive as the latest from Stephen King, John Grisham and other major authors. For more information, see Bookseller Services at http://www.amazon.com/exec/obidos/tg/catalog-guide/guide/-/372286/ or log in to your Advantage account. Amazon will generally not allow URLs in your content, so don’t try to slip your Web site in.

Search Inside the Book

This is controversial, but many publishers say they sell more books as a result of SITB. My sales seemed to go up after my book was in. You send Amazon a copy of your book, they scan it and make the entire book searchable. It increases the chances your book will come up during searches on the Amazon.com web site. You’ll find information on the Advantage page.

Use the tools Amazon.com provides to bring book buyers to your page and sell more books.

School Homecoming Prom, Dance, and Party Ideas and Themes

Gerald Brenan plaque

Is your student body planning a high school prom, dance, or party? Do you need ideas for your themes? Well look no further we can help spark your creative juices by going over several factors that determine a successful prom.

High School Homecoming

Most High School Homecomings are organized by Student Council Advisors. Now the main idea for a homecoming is to promote school spirit. The planning that goes into a homecoming or party is not as involved as your High School Prom. This does not mean that the decorations should get overlooked at your schools homecoming. We will discuss those ideas later.

High School Prom

At a majority of High Schools, their Proms are planned by the Junior Class Prom Committee. The prom is the send off for the school’s upper class students. There can be two separate proms depending on the size of your junior and senior class. Some schools in different districts go as far as to combine proms due to smaller class sizes. Since the High School Prom is a formal event, it is usually receives more attention and funding.

High School Homecoming Dance Ideas

So you and your committee are looking for ideas for your homecoming, dance, or party. Your themes depend mostly on the traditions of your school. Try to tie in what your school mascot. If your party or dance is something more casual, then it may be predetermined. The basic ingredients for successful school homecoming dance are music, hype, and energy. The company you hire for the Michigan DJ can make or break your ticket sales for the next dance depending on how the music was balanced. How well your committee hypes the party will determine the outcome as well. Do not forget that the energy level at your school homecoming dance will be based on how much decorating your group does.

High School Prom Themes

Your High School Prom theme deserves more attention than the typical High School Homecoming. This means spending more time selecting a reputable venue location, caterer, photographer, and Michigan DJ Company. Here is a list of High School Prom themes for you to choose from.

A Dream for Us

A Kiss is Just a Kiss

A Midsummer Night’s Dream

A Night at the Oscars

A Night in the Clouds

A Night of Mystery

A Night on Treasure Island

A Night to Remember

A Night with the Stars

A Red Carpet Affair

A Stroll down Broadway

A Taste of California

A Taste of International Flavors

A Walk in the Clouds

An Affair to Remember

An Evening in (Place)

An Evening of Stars

Arabian Nights

Between Your Heart and Mine

Big Band

Born to Be Wild

Box Office Bliss

Bright Lights, Big City

Broadway Backstage

Can’t Fight the Moonlight

Captured in a Dream

Caribbean Nights

Carnival

Carried Away

Casablanca

Casino de (School Name)

Cherished Moments

Come What May

Cupid’s Ball

Daring to Dream

Deep Blue Destiny

Depths of Love

Destiny Awaits

Destiny Awaits

Enchantment under the Sea

Escape

Eternal Elegance

Everything You Want

Fire and Ice (Worlds Collide)

Fly Me to the Moon

Forever Tonight

From this Moment

Garden of Enchantment

Glamour and Glitz or the 20’s

Got to Believe in Magic

Greek Paradise

Happily Ever After

Heaven in Your Eyes

Heaven on Earth

Here’s to the Night

Hollywood Night of the Oscars

Hollywood Nights

Horary for Hollywood

Hour of Enchantment

I Believe

I could not ask For More

I Promise you the Stars

If only for one Night

I’ll Always Remember You

In The Still of the Night

In the Still of the Night

It Might Be You

It’s a Jungle Out There

Larger than Life

Let the Good Times Roll

Magic under the Stars

Magical Memories

Mardi gras

Masquerade Ball

Memories of Tonight

Memories to Last a Lifetime

Moonlight In Paradise

Moonlight on the Nile

Moonlight Rendezvous

Moving On

Mystical Journey

Mystical Twilight

New York, New York

Night in New Orleans

Night with the Stars

Nightlife 200-

One Sweet Night

One upon a Time

Our Treasured Night

Paint the Town Red

Paradise Awaits

Parisian Romance/Escape

Picture Perfect

Putting on the Glitz

Remember Me Always

Retro Romance

Romance in the Park

Saturday Night Fever

Save the Last Dance for Me

Saving Forever for You

Shores of Venice

Show Me the Meaning

Simply Forever

Simply the Best

Somewhere Over the Rainbow

Space Odyssey

Springtime in Paris

Stand By Me

Star Struck

Starlight Fairytale

Still the One

Sunset Serenade

The Perfect Prom

The Way You Love Me

These are the Times

This Magic Moment

Time after Time

Time of My Life

Tonight is the Night

Tonight’s Dream…Tomorrow’s Memory

Tropical Paradise

Under the Sea

Underwater Paradise

Unforgettable

Unforgettable

Voices That Care

Waiting for Tonight

Waiting for Tonight

Waltz under the Blue Moon

What Dreams May Come

When You Believe

With Upon a Star

Written in the Stars

You’ll be in my Heart

The Ultimate Dance for your Students

Selecting a theme and going over ideas will help guarantee a fun and memorable event. This is a key component in producing an unforgettable prom or homecoming dance. First, think about the type of prom you want to have, whether you want it to be romantic, fun, or mysterious. Most schools develop themes that generally set the guidelines for the prom colors and decorations. Some schools have become more creative by revolving the entire dance party around the theme and ideas. This goes all the way down to the students costume attire to decorations. Whatever theme your committee chooses, make sure it fits the personality and customs of your student body.