Tag: biography in hindi

Understanding Discourse Community And Its Importance

Lluent.

As an experienced conversationalist who has been wielding verbal words since toddlerhood, you easily move from one group of people to another adjusting your tone, your vocabulary, and your syntax accordingly. Often without thinking about it, you speak differently to your parents than you do to your teachers and differently from both groups when alone with your friends. You would not dream of using the same speech patterns in the locker room and the church sanctuary.

Most writers understand the concept of audience and why it is important to understand who their audience is when composing. Yet simply understanding the “who” of your audience is only the beginning for experienced writers. Effective writing, writing that works and delivers the intended message and effect, must fit within the discourse community it is destined to serve.

What is a discourse community? A discourse community is a group of people who “speak the same language” or in other words people who share an interest in certain topics, share a body of knowledge about those topics, and possess a common vocabulary for discussing those topics. Have you ever been around a group of people who shared a common passion that you knew nothing about? Perhaps it is a particular sport or activity, an artistic talent, or a job, but it is likely that without sharing that same passion you find it difficult to follow their conversation. That is because you are not a member of that discourse community. While they are speaking the same language as you — English — the context of the discourse community changes the way language is used as well as the content of that language.

You already belong to several discourse communities as a result of your family, ethnic, and religious background as well as your personal interests and activities. Students enter the larger discourse community of the instituion they attend as well as numerous smaller discourse communities within that institution including specific classrooms, clubs and organizations, and majors and programs.Workers enter the larger discourse community of their employer and depending on the size and focus of the institution may also enter smaller discourse communities within it as well. For example, in a hospital a nurse might belong to the discourse community of the hospital, the nursing staff, and the Emergency Department.

So why is it important for writers to consider discourse community?

Discourse is a conversation or more extended and more formal discussion of our ideas in either speech or writing. Discourse is important as this is how we communicate in the social world that we live and work in. The social groups we communicate within are called communities. A community is a group of people connected for a common goal or purpose. So then a discourse community is a social group that is involved in discourse.

When you participate in a discourse community you must understand what language is used, how language is used, what knowledge is generally possessed within the community, and what motivated and interests the community. Understanding discourse community extends beyond simply knowng your audience and purpose — it means understanding what words to use, how to frame those words into units (sentences, paragraphs, etc.), and what information is already possessed by community members.

Once you understand the concept of discourse community and begin to apply it to your writing you will immediately see a rise in the effectiveness of your writing. Then you can begin to make informed decisions about every aspect of your writing from the word choice, grammar, and sentence/paragraph construction to tone and level of formality.

16 Most Inspiring Famous Failures

sunrise off the bow

To succeed in business or life, I came to realize that we must continually take remedial actions. Putting myself on the line day after day can be extremely draining, especially when things do not work out as I desired. Hence, each time I face a disappointing event or undesirable outcome, I NEVER FORGET these famous failures:

1. Bill Gates, founder and chairman of Microsoft, has literally changed the work culture of the world in the 21st century, by simplifying the way computer is being used. He happens to be the world’s richest man for the last one decade. However, in the 70’s before starting out, he was a Harvard University dropout. The most ironic part is that, he started a software company (that was soon to become Microsoft) by purchasing the software technology from “someone” for only $US50 back then.

2. Abraham Lincoln, received no more than 5 years of formal education throughout his lifetime. When he grew up, he joined politics and had 12 major failures before he was elected the 16th President of the United States of America.

3. Isaac Newton was the greatest English mathematician of his generation. His work on optics and gravitation made him one of the greatest scientists the world has even known. Many thought that Isaac was born a genius, but he wasn’t! When he was young, he did very poorly in grade school, so poor that his teachers became clueless in improving his grades.

4. Ludwig van Beethoven, a German composer of classical music, is widely regarded as one of history’s supreme composers. His reputation has inspired – and in many cases intimidated – composers, musicians, and audiences who were to come after him. Before the start of his career, Beethoven’s music teacher once said of him “as a composer, he is hopeless”. And during his career, he lost his hearing yet he managed to produce great music – a deaf man composing music, ironic isn’t!

5. Thomas Edison who developed many devices which greatly influenced life in the 20th century. Edison is considered one of the most prolific inventors in history, holding 1,093 U.S patents to his name. When he was a boy his teacher told him he was too stupid to learn anything. When he set out on his own, he tried more than 9,000 experiments before he created the first successful light bulb.

6. The Woolworth Company was a retail company that was one of the original five-and-ten-cent stores. The first Woolworth’s store was founded in 1878 by Frank Winfield Woolworth and soon grew to become one of the largest retail chains in the world in the 20th century. Before starting his own business, Woolworth got a job in a dry goods store when he was 21. But his employer would not let him serve any customer because he concluded that Frank “didn’t have enough common sense to serve the customers”.

7. By acclamation, Michael Jordon is the greatest basketball player of all time. A phenomenal athlete with a unique combination of grace, speed, power, artistry, improvisational ability and an unquenchable competitive desire. Jordan single-handedly redefined the NBA superstar. Before joining NBA, Jordan was just an ordinary person, so ordinary that was cut from high school basketball team because of his “lack of skill”.

8. Walter Disney was American film producer, director, screenwriter, voice actor, and animator. One of the most well-known motion picture producers in the world, Disney founded a production company. The corporation, now known as The Walt Disney company, makes average revenue of US $30 billion annually. Disney started his own business from his home garage and his very first cartoon production went bankrupt. During his first press conference, a newspaper editor ridiculed Walt Disney because he had no good ideas in film production.

9. Winston Churchill failed the 6th grade. However, that never stopped him to work harder! He strived and eventually became the Prime Minister of the United Kingdom during the Second World War. Churchill is generally regarded as one of the most important leaders in Britain and world history. In a poll conducted by the BBC in 2002 to identify the “100 Greatest Britons”, participants voted Churchill as the most important of all.

10. Steven Spielberg is an American film director. He has won 3 Academy Awards an ranks among the most successful filmmakers in history. Most of all, Steven was recognized as the financially most successful motion picture director of all time. During his childhood, Spielberg dropped out of junior high school. He was persuaded to come back and was placed in a learning-disabled class. He only lasted a month and then dropped out of school forever.

11. Albert Einstein was a theoretical physicist widely regarded as the most important scientist of the 20th century. He was awarded the 1921 Nobel Prize for Physics for his explanation of the photoelectric effect in 1905 and “for his services to Theoretical Physics”. However, when Einstein was young, his parents thought he was mentally retarded. His grades in school were so poor that a teacher asked him to quit, saying, “Einstein, you will never amount to anything!”

12. In 1947, one year into her contract, Marilyn Monroe was dropped by 20th Century-Fox because her producer thought she was unattractive and cannot act. That didn’t deter her at all! She kept on going and eventually she was recognized by the public as the 20th century’s most famous movie star, sex symbol and pop icon.

13. John Grisham‘s first novel was rejected by sixteen agents and twelve publishing houses. He went on writing and writing until he became best known as a novelist and author for his works of modern legal drama. The media has coined him as one of the best novel authors even alive in the 21st century.

14. Henry Ford‘s first two automobile companies failed. That did not stop him from incorporating Ford Motor Company and being the first to apply assembly line manufacturing to the production of affordable automobiles in the world. He not only revolutionized industrial production in the United States and Europe, but also had such influence over the 20th century economy and society. His combination of mass production, high wages and low prices to consumers has initiated a management school known as “Fordism”. He became one of the three most famous and richest men in the world during his time.

15. Soichiro Honda was turned down by Toyota Motor Corporation during a job interview as “engineer” after World War Two. He continued to be jobless until his neighbors starting buying his “home-made scooters”. Subsequently, he set out on his own to start his own company. Honda. Today, the Company has grown to become the world’s largest motorcycle manufacturer and one of the most profitable automakers – beating giant automaker such as GM and Chrysler. With a global network of 437 subsidiaries, Honda develops, manufactures, and markets a wide variety of products ranging from small general-purpose engines and scooters to specialty sports cars.

16. Akio Morita, founder of giant electric household products, Sony Corporation, first product was an electric rice cooker, only sold 100 cookers (because it burned rice rather than cooking). Today, Sony is generating US$66 billion in revenue and ranked as the world’s 6th largest electronic and electrical company.