Tag: Best

Asian Gambling Basics

New York Palace

Gambling became popular in China in the last phase of the imperial dynasty i.e. from 1644 to 1912. Canton, Macao, Shanghai and Hong Kong became the famous for their liquor and gambling. These areas inhabited foreigners, usually Americans, who were known to be rough. Moreover, majority of these inhabitants were males. Chinese natives indulged in gambling along with the foreigners.

Famous gambling games in China include Mah Jongg and Pai Gow.

Pia Gow consists of a bank having one woodpile. The banking duties are entrusted to one of the players. Other players are given four tiles of the woodpile, which they have to group in pairs of two such that the player’s pair should have a greater value than the bank. If the player succeeds then he wins the bet. A lot of money can exchange hands over this game.

Mah Jongg, meaning ‘sparrow’ is an ancient game which was developed primarily for the rich class of China. The game is said to have been invented by a fisherman to prevent sea sickness. It is said that the fisherman invented this game to distract the other fishermen from the surroundings, so that they do not feel sea sick in the middle of the sea. Later, a Chinese general heard of the game and engaged his soldiers in it at night to prevent them from falling asleep. The game underwent a lot of variations and every region called it with a different name. Finally, the game was standardized in early 1990s. the game consists of 136 to 144 tiles depending on the whether the players choose to play with flowers or seasons. The play resembles rummy except for the fact that the game is played with tiles. The game also uses a pair of dice and chips to keep the score. It requires four players, the aim of each being to obtain a set of tiles. The set types that are permitted are “kong”, “pung” and “chow”. A complete hand contains four sets and a pair of similar tiles. The fist one to have this combination of fourteen tiles wins.

Another game is Sci Bo, meaning ‘two dice’. This game is a betting game with players betting on the total of their dice. It is played with three dice. The bets include small bets that is the total may fall; between the range of four to ten, or big bets i.e. the total may fall between eleven to seventeen. The players shake the dice in a cup and keep the cup upside down with the dice hidden in the cup. Wagers are then made on the outcome. The player guessing the total can earn hugs sums. It is rumored that skilful players can predict the total by hearing the clanking of dice in the cup. In casinos the entire game is mechanized. Bets are placed on the number marked on the table. The dice are then shaken using a vibrating platform. The results are displayed on a screen. Other famous gambling games include Keno and Pachinko.

Despite the popularity of these gambling games, not all Chinese states are ready to legalize it. While Macao has legalized gambling, Shanghai carries it on illegally. In Hong Kong, only horse raising is legalized and The Hong Kong Jockey Club earns huge revenue.

Writing Your Own Music and Improvising

Running away from Piazza Castello 2

After you have learned some basic chords – in particular, the open chords – and can use them proficiently to play some songs, it's a good time to begin improving and writing songs on your own. Even if you think you do not have enough guitar knowledge to write very complicated songs yet, it's better to start writing your own material towards the beginning of your odyssey into the world of guitar playing so that you develop as a musician and exercise your creative mind.

Starting out, of course, it's best to come up with a song that makes use of just a few chords. Build on what you already know by trying out different combinations of the open chords and experimenting with the different melodies you can produce. Not only will you begin coming up with your own songs, but you're temporarily developing your ability to change chords quickly and are getting accustomed to common chord changes. Do not worry at all about the songs sounding simple. Some of the biggest hits in musical history make use of only three or four chords!

After you have played around with some chord combinations, ask your musical friends for guidance. Show them what you have come up with, and let them play along with you. They will probably be able to give you some points as to the direction into which you may consider taking a song. This will also give you the opportunity to use any knowledge of scales to improvise over a piece of music being played by someone else. When one guitarist is playing chords, the other may want to use the scales he or she knows to place melodies over the chords being played. In essence, you can create your own guitar solos alongside a rhythm guitarist! Take turns soloing and playing rhythm guitar with someone else. You will find yourself creating new melodies in no time.

Another way to tackle improvisation and writing your own music is to begin with some songs you already know and change up the melody. For example, let's say you really like listening to "Wild Thing," and you can play it easily. Try writing another verse to "Wild Thing" using chords that you already know. When you can do this with one song and can play your original melody consistently, start doing it with others.

Once you have gained some experience with these steps, the next milestone toward writing some of your own material is learning how to play barre chords and learning to play them well. Some of your guitar books for beginners will contain information about playing barre chords, and that's a great place to start. Combinations of barre chords and open chords will provide you with more versatility than you ever thought possible, and they can even lead you to experimentation with different styles. This is where may guitarists' tastes start changing as they begin learning to play songs they had never considered learning and collaborating with musicians with whatever they never thought they would play. It may not be what you expected to be playing in the beginning, but the path towards creating original music is an exciting one.

Getting a Job Through Social Networking

Trieste from Conconello before sunset. Italy [EXPLORE 28/08/2014]

Getting a job can be a hard process. With the right connections however getting a job can be a lot less difficult. Social networking is a good way to get connected with the people who can get you into a certain field such as a writer much easier. Writing in particular is a hard field to break into, there are so many people who try to become famous authors that there just is not enough room for all of them. A good amount also do not have the necessary skills to be writers, as such it is a lot harder to become a published writer. Many agents will not even bother taking new authors on without an existing author recommending them because of how many different bad questions they may get on any given day, so social networking can be very beneficial when it comes to breaking into a profession like this, and sometimes may be one of your only options.

By social networking you get to meet a lot of different people and learn who can get you into contact with who and who knows how to do this or that. Making friends with such people can help you down the road should you ever need to ask them for help. Since they know you they will be more willing to help you out than if you were just some stranger that randomly asked for help. Writing is just one example but there are many other areas where social networking can be just as helpful in finding a job.

In fact social networking is probably the best way to find a job doing anything at any time, if only for the fact that employers are more willing to accept people who are recommended by those who have already provided themselves as hard workers. They feel if the hard worker recommends them then they will most likely be a harder worker also, since people do not usually associate themselves with people who differ in the way they view and sometimes even do things which is why employers feel it is a safer bet to go with the recommended person more so than someone new who they have no knowledge of. So if you are finding it hard to break into a field try a bit of social networking, meet new people, and sometimes you may be able to find someone who can help you out.

A Brief History of Rock and Pop Music

Akko old city harbour

You may be wondering when exactly did rock/pop music begin? There’s no clear answer to this. Some might say that it started with the advent of rock n roll with Bill Haley and the Comets in 1952. Others would say Elvis, although not the first but surely the original truly global superstar. Yet none of these were really the first. Rock n roll has its roots in blues which has its roots back to the 19th century with black immigrants trying to escape from their slave driven lives. Fast forward to the early 20th. century and some of the earliest recordings on 78 began to appear. Players from this time such as Bobby Jo and Robert Johnson helped to form the structure of early blues

Robert Johnson had recorded only thirty songs during his short life as he was prevented from achieving true fame while alive by being poisoned by a jealous husband. He died shortly before he was being sought to appear at the ‘Spirituals To Swing’ concert in 1938 by record producer John Hammond. As a result, his reputation only took off after Hammond released an album of his recordings for Columbia in the early sixties. Later blues exponents like Muddy Waters and Eric Clapton admitted borrowing heavily from these early stalwarts.

In the 50’s, artists took the basic blues style and used electric guitars, drums and double bass for the first time creating early rock n roll, later known as rockabilly. Stalwarts like Chuck Berry, Buddy Hollie and Jerry Lee Lewis were the most famous protagonists here. Later Elvis in the US and to a lesser extent, Cliff Richard (later leading the Shadows) in the UK brought rock n roll to a truly worldwide audience. This paved the way for the 60’s beat era which could be considered the true beginning of pop music as we know it today, certainly as far as bands were concerned.

In the 50’s and early 60’s, it was mostly lead solo artists with just a backing band. With the advent of the beat era, bands dominated with The Beatles, The Rolling Stones and the Beach Boys from the US taking the world by storm. Even so, The Beatles later admitted being heavily influenced by those earlier rock n roll and blues artists. They mostly played rock n roll and blues covers at their pre-fame Hamburg concerts. in the early 60’s. The Beatles however, were the first band to successfully blend classical music textures with rock n roll to form perfectly crafted pop songs. While bands like The Rolling Stones continued with the mainly rock n roll theme,

The Beatles took their finely crafted style further in the seminal album ‘Sgt. Pepper’s Lonely Hearts Club Band’ in 1967 by utilizing new studio techniques and instruments never used before. They used a new instrument called ‘the Melotron’ This was basically a keyboard which played looped tape recordings. of real instruments. The most famous sound from this was probably the flute used on the ‘Strawberry Fields’ single recorded at the same time but later dropped from the album. The Melotron though, was cumbersome and unreliable and had a rather grainy sound. Even so It was regarded as the forerunner of the electronic sampler, invented nearly 20 years later. Infinitely more flexible than the Melotron, the sampler helped build the framework for modern pop,dance and R&B music.

The Beatles ‘Sgt.. Pepper’ album with its groundbreaking recording techniques was preceded the year before by their ‘Revolver’ album. These LP’s helped popularize a new wave in music known as psychedelic or acid rock, named after the mind bending effects of LSD drugs. Pink Floyd also recorded their debut album ‘Piper at the Gates of Dawn’ in the studio next door at the same time that The Beatles recorded Sgt. Pepper. It was reported that Pink Floyd were a direct influence to The Beatles as a result. This new style incorporated new guitar effects like Fuzz, flanger anger and delays. These were used along side the earliest portable synthesizers such as the therein and mini Moog. invented by Bob Moog.

In America, the Beach boys responded with the ‘Pet sounds’ LP in 1966 and later that year released the first big psychedelic hit ‘Good Vibrations’. About this time, the band ‘Jefferson Airplane’ recorded their debut album which was also the first LP to come out of the new San Franciscan music scene. This got the record industry’s attention and they had two of the earliest psychedelic hits ‘White Rabbit’ and ‘Somebody to Love’ in 1967.

Meanwhile in Los Angeles, Jim Morrison joined with members of The Psychedelic Rangers and Rick and the Ravens to form ‘The Doors’ They were initially turned down by Columbia but were signed to Electra Records and released their self titled debut LP in 1967. The album included the 7 minute long hit single ‘Light my Fire’ one of the first to break the typical three minute pop and rock song barrier.

Back in Britain, radio broadcasting was very limited because the BBC were the only organization allowed to broadcast on the mainland and had just two pop music shows The Saturday club and Easy Beat Radio Luxembourg partially filled the gap but it was left to pirate radio, broadcast from ships out at sea with DJ John Peel’ which enabled the new style to reach a mass audience, often eclipsing the BBC in popularity. The BBC responded in the end with the advent of Radio 1 in June 1967. With the existing labor government making pirate radio illegal in Britain several months later, Du’s like John Peel rather than risk arrest joined radio 1 which had a much more informal and relaxed style as opposed to the staid and conservative approach favored by the BBC until then. This perfectly suited psychedelic pop and rock and John Peel championed this in his late night shows. playing new genres of music and introducing new and unsigned bands in the Peel sessions. He did this for nearly four decades until his death in 2004.

By the end of the 60’s after the break up of the beatles, mainstream music was about to change direction yet again both in style and fashion.

Different Kinds of Art

paradise of ducks

There are many different kinds of art. Some of the different kinds of art include original art, modern paintings, and art from the Impressionist era. Art that is original, by definition, is work that is one-of-a-kind and it can be any kind of art, not just a painting as long as it was created by the real artist himself or herself. Modern art is, by definition, art "of the present times." Finally, impressionist artwork is work in which the artist paints the picture as if he or she has just something very quickly. Art is one of the best ways to lose yourself in your thoughts, either when creating it or when viewing it.

Original art is the one-of-a-kind painting or work done by an artist. Original art is anything that is done by the artists themselves. Replicas of famous paintings like the Mona Lisa have been created, but it is easy for art connoisseurs to know what the real piece looks like. The best form of art is in its original form. Usually the original pieces of famous paintings can be found in museums all around the world. For example, the "Mona Lisa" is located at the Louvre in Paris, along with other Da Vinci works.

The contemporary art era is defined as any kind of modern art created from the 1900s to the present. This type of work wave artists the freedom to call almost anything art. It also created an escape from political and social turmoil through the ages. Some of the different categories of modern art include expressionism, cubism, and surrealism. Contemporary artists include artists such as Andy Warhol, Georgia O'Keefe, and Pablo Picasso, to name a few. Contemporary art sees to be a form that people either really love or really dislike. Probably the most interesting thing about contemporary art is that it can be anything. Before contemporary art, there were strict rules about what could and could not be art. After the modern art came along there were no boundaries anymore.

Surprisingly enough, impressionism is a form of contemporary art. Impressionist art is supposedly to be an image of something as if the person had just seen it briefly. It began in France, during the nineteenth century. Impressionist art features bright colors and scenes from outside. Impressionist art also focuses on real-life images and does not focus on the details of painting. Impressionist era painters include famous artists like Paul Cezanne, Claude Monet, and Pierre-Auguste Renoir.

These kinds of art are only three of numerous different types of artwork. Original and contemporary art have only recently become popular, where impressionist art has been consistently popular ever since it's beginning in France. Anytime you are able to see great art by visiting a museum, you should take advantage of the opportunity. Viewing different kinds of art allows you to see what type of person you are. Creating art and viewing art are also great ways to lose yourself in your thoughts.

Change the World

Lone Tree, Snowdonia

We are capable of changing the world, Farrukh told me while I sunk in the depth of my thoughts. He started nonstop talking without realizing where he is sitting and what he is saying. Without spending time with him, I moved away.

At that time I realized he was right because people like us are capable of changing the world but may be he even do not know why only we and not others. While I was moving away, Farrukh was continuing saying insignificant and stupid sentences. I observed that he is not a normal human he is essentially abnormal because he has more emotions in him which is flowing in the ridiculous way and he always talk more than normal because he eject his extra emotions in the form of words. The people having more emotions also have more potential and ability to change others. If you list the people who influenced the people of the world, you find that these people had extra emotions. In addition, these people utilize their extra emotions in a very positive way by speaking, writing, poetry, art etc.

The best example is of Zulfikar Ali Bhutto, the ex-prime minister of Pakistan who changed the minds of millions peoples in Pakistan, had extra emotions in him but he utilized those emotions in his debt. Whenever I asked about him from his fans, they told that he was a great speaker. He influenced on the psychic of the people by his speaking power however, such persons are even more practical than others. I am the fan of the famous columnist, Javed Chaudhary. I read most of his columns and I realized that he is also an emotional person but utilizing his emotions in the form of valuable words.

Every person of the world possesses emotions but its level varies in each individual. The level by which we identify elevated emotions is the habits and acts one show during its normal life. I analyzed that poets, writers and artists come under this category but they are utilizing their elevated emotions in a positive way. The extra emotions need to eject out, it flows, and no one stops its way. The most concerned thing is the way that it flows out from one's acts. It is something like water, which is flowing towards the unspecified way, but you manage to divert its position towards right path but can not stop the flow. If a person utilizes its emotions in a very right and positive manner then it will make a difference however, its flow in wrong direction produces ruin, terrible and harmful personalities.

Whenever I see emotional peoples, I start thinking that emotions changes the world but that change is always unidirectional.

10 Things That You Can Do While Writing Novels With Software That You Can not Manually

St. Wojciech church or St. Adalbert Church - Poznan

Here are some reasons why you should software when writing a novel:

1. It has a built-in dictionary that you can use when you are searching for the right words for your novel.
2. With its spelling and grammar checker, you can finish your novel in a faster way because it has auto correct wherein while you are typing the program will tell you if you have a wrong spelling or wrong gram which does not agree with sentence construction .
3. It will assist you with your story setting / plot, characters and events.
4. The program will give suggestions once you type the title of your novel, it will give character name suggestions that will be very convenient for writers because it is sometimes hard to think of character names that will capture the readers.
5. Having software for book writing novel is like having your own personal assistant.
6. When you write a novel manually, it is possible that you research through the Internet, but with the help of software it will store your research so if ever you need to check again you do not have to go online and research again.
7. Will help with the flow of the story, when you write a novel manually, it is normal that you lose the flow of the story because of distractions. But with the help of software, it will help you to be back on track with the flow of your story.
8. The software will guide you with your novel writing.
9. The software will be giving meaningful results that will help you finish your story faster.
10. It will spark more creativity in your work.

Using software is very convenient and it will make you work on your novel easier and finish the novel faster. It does not necessarily mean that you should use the software but it is highly-recommended for novel writers. A lot of famous writers are using software like JK Rowling, and look at her now. Her masterpiece made a big hit and is topping off the shelves in all the bookstores worldwide. It is time for you to try using software and make a novel that will surely wow your readers.

Billy Elliot Is Fun for the Whole Family

Supernatural sunset

Billy Elliot the musical offers a night of theatrical fun that the whole family can enjoy. It’s the story of a young boy who hangs up his boxing gloves for ballet shoes set in the backdrop of the Miners’ strike of 84-85. The show has won numerous awards in both London and in the United States including the Oliver and the Tony for best new musical. The show has also received a plethora of Helpmann awards, Green Room awards and Drama Desk awards, which all speak to the technical brilliance of this show as well as the outstanding performances of the cast.

Adapted from a widely popular film Billy Elliot the musical brings together an eclectic and talented group to create the technical aspects of the show. The show’s stunning music was written by the famous rock star Sir Elton John, with lyrics and book contributed by Lee Hall. Peter Darling gives the show its delightful choreography that will touch your heart along with the songs the characters sing. Director Stephen Daldry does a great job making the show both touching and funny.

Due to the age of the main character the role of Billy is rotated amount four talented young men. Josh Baker, Dean Charles Chapman, Ryan Collinson and Scott McKenzie all bring something unique and loveable to this amazing breakout role. The roles of the other children in the show are also rotated nightly but each member of this young cast is talented and amazing to watch. They are a new generation of theatre stars and starlets just cutting their teeth on a great show.

The adult members of the ensemble are also a joy to watch. Martin Marquez as Dad and Genevieve Lemon as Mrs. Wilkinson, Billy’s ballet teacher, bring a whole lot of heart and depth to their roles.

Billy Elliot is currently playing at the beautiful Victoria Palace Theatre on Victoria Street in London, just opposite Victoria Underground Station. The show runs three hours including intermission. Tickets may be purchased online or at the box office. Group rates are also offered. Billy Elliot tickets would make a lovely gift for any theatre lover and is an especially good show for children. For those that would like to cultivate a love of theatre in their offspring this musical is a good starting point and very age appropriate. It can be enjoyed by children and adults alike.

The Problem Of Obesity In Teenagers

13 bedroom Cross Creek

Obesity in teenagers is a growing problem that has become worse in recent times, and the rates are growing every year. The America is a top leader in obesity in teenagers. Some report indicated that as many 33% of teenagers are now obese. It is believed that more than 25% of schools are overweight and in fact, obese, and near a fourth of them are at risk of getting heart disease, diabetes, stroke as well as possibly early death. The worse thing is that according to research study conducted on obesity in teenagers, it was found that teenagers aged from ten to thirteen would have an 80% chance of becoming obese adults.

What are the possible causes for Obesity?

Obesity in teens may result when the teenager has more than 10% extra weight over that what is recommended weight for that particular height. Obesity in child and teenagers will occur when their total energy intake is greater than the total energy expended, which is the energy the child or teenager's uses during physical exercise or activity. There are quite a few factors to consider when looking at the problem.

Family history

If there is a family history of obesity the chances are high the teenager will also develop obesity … With parents over prepare food, imbalance diet or both parents are working and no time to prepare food, all this may lead to develop poor eating habits for the teenagers when they left to their own devices.

Food

As the times pass, the way we prepare food and the frequency has varied, and it is much different from the way our ancestors do. Back then, our ancestors cooked from scratch, but now fast food restaurants and quick fix meals are available everywhere, simply just dial a number will do. Some research studies show that teenagers will eat an average of four meal of fast food per week. This will lead to the list of causes is unhealthy eating habits and poor food choices.

Stress

Teenagers are under tremendous peer pressure at school and in their everyday lives. There may be stressful events in the teenager's life such as death, divorce, or even abuse. Many teenagers react to stress by overeating. On top of that, it may also result in not only other peoples putting them down, but also his / her own self-esteem taking a hit. It has been found that a large percentage of overweight teenagers are thought to be clinically depressed. While depression can often cause overeating, usually being obese can also cause depression. Depression can lead to low self-esteem, and if the problem left untreated, it can lead to teen suicide.

Medical & Psychologically

There may also be medical problems which require the teenagers to take medication such as steroids, although medical problems represent only about 1% of teenager obesity. Overweight adolescents in particular, may not be as affected physically as psychologically with them becoming targets of ridicule, taunts, as well as poor treatment meted out to them by other teenager at school as well as in the community.

Lack of exercise

Today's lifestyle is much different from ten year ago, with modern technology and fast food offers little to improve one's health. Now a day, the teenagers are so immersive in spending whole day and night in front of computers, game box or any gaming console playing their love game. Some teenagers can sit and watch television while text messaging their good friends. Many teenagers now own a car so the chance for walking is also reduce.

Searching For Relief

Obesity in teenagers is literal taking years off of their life. They are setting the stage for type II diabetes, cardiovascular disease, and breathing and high blood pressure problems. The treatment for Obesity in teens should focus on long-term changes to diet, regular exercise, and family support should be forthcoming if the teenagers are to avoid dramatic swings in body weight. It is essential for parents to get a handle on this problem before it gets worse.

Balance diet

To control obesity in teenagers, the teenagers may need to take a healthy as well as balanced die. Putting a child on a diet is impossibility. The medical profession does not recommend because they are still growing and need plenty of nutrients to develop strong bones. Dieting also leads to failure because not many people who can stick with a diet for life. When we are preparing meals at home be sure to choose foods that have a high nutritional content. Try to keep away from processed and fried foods. Do not try to take away foods the children love; allow the children to eat those foods on a less frequent basis. Denying a child's favorite fast foods will only lead to failure. Get the teenagers involved in preparing the meal. Coach them to make the correct choices, balanced meal without sacrificing on taste.

Regular Exercise

Obesity in children is often the result of too little exercise. Regular exercise is considered to be as important as good nutrition. If children are encouraged to develop regular exercise during their childhood, they have a much better chance of taking it with them into adulthood. Get them involved in some kind of physical activity such as gardening, cleaning the house or washing the car. Take part in some kind of outdoor sports, like swimming, playing basket ball or hiking on the local nature trails.

Support from Family

It is important to remember to show your support. Obesity in teens is a serious problem and parents, family members need to tackle this problem with consistency love and support. Reinforce the need for a healthy lifestyle, and remember to offer rewards and praise when the teens reach the goals. Keeping your children healthy gives them the best chance of living a healthy and long life.

The Top Ten Characteristics of a Good Sales Letter

Batemans Castle

With today’s rapidly crowding global market, your product or service will need more publicity and marketing so that your unique voice can be heard. With the thousands of advertisements on television, the thousands of posters plastered on both city and town walls, and the thousands of sales people all jostling each other to catch a prospective customer’s attention, is there still an alternative marketing method that could ensure your commercial success?

Believe it or not, the crowded global market can work both to your advantage and disadvantage. With more products and services like yours on the market, you will have to contend with competition, not to mention often hard sell marketing tactics from your more financially equipped rivals. Customers, however, are already saturated with hard sell marketing tactics – such strategies tend to make companies appear impersonal, and customers may feel alienated. More than ever, you will need a marketing strategy that will show customers that you care for their needs and wants.

A good sales letter is a viable strategy that you may want to try out. Whether you will send the sales letter through snail mail or email, a sales letter can outline the outstanding characteristics of your company, the products or services that you are offering, and incentives that may come with purchasing your products or services. A sales letter, moreover, is addressed to individual prospective customers. This personalized form of marketing can make customers feel special; if done properly, a good sales letter can earn you customers and widen your market base.

Before you set to work writing your sales letter, take note of these characteristics of a good sales letter.

o A good sales letter should catch attention even before it is opened. Catchphrases such as “Know how to get great discounts when you buy your PC” or “Save hundreds of dollars on your grocery shopping now!” can attract customers. Remember, your envelope has to be opened before you can make any prospective sale, so make sure that your letter is attractive enough not to be placed in the trash bin before it is even read.

o Some sales letters will contain jokes, puns, or clever language. Although this may make you appear playful, it will also undermine your credibility before customers who know nothing about you. The simpler your language is, the easier your letter is to read.

o A good sales letter should be personal. Address your letter directly to the recipient, and address the person by name throughout the letter. Avoid “Dear Sir or Madame” or “To whom it might concern.” Customers need to know that you care before they care about what you know.

o Email is not necessarily the best way to send a sales letter. Some sales letters are often placed automatically in the spam folder, where they can be ignored, and then disposed of without even being read. Because snail mail is becoming rare, an attractive sales letter can catch a prospective customer’s eye.

o A good sales letter should establish a company’s credibility. Do not be afraid to use testimonials from your satisfied customers, or quotes from famous people who may have used your product or service. However, do not overdo it: one or two quotes will be enough, three will be hard sell, four will be annoying, and anything more than that will make you appear either desperate or lying.

o A good sales letter cannot stand on its own – you should have not only good products and services, but incentives as well. If you offer incentives for buying your product or service, state them explicitly. Studies show that discounts as low as ten percent, and all kinds of free things appeal to customers, and make them want to buy a product or take advantage of a service.

o A good sales letter should not only sound good but look good as well. Use large fonts, and append your company banner or a picture of your company headquarters if you can. If you feel that this is not appropriate, then add pictures of your products, along with captions. Print your sales letter on high quality paper, and make sure that your pictures come out clear and crisp. A sales letter on rough paper, with low quality ink, will not speak well of your company no matter how good your products and services are.

o Provide contact information, especially phone numbers and emails. Be ready, moreover, to respond to each question your prospective customers will put forth.

o Avoid jargon and acronyms. Remember, you have to make your prospective customers understand you. If they do not understand any part of your letter, they will simply throw it away.

o Enclose brochures with your sales letter, along with tips that the customer might be able to use. For instance, if you are selling luxury cars, you can include the top ten tips when choosing car upholstery. Make customers feel that you care for them, and they will flock to you.

A good sales letter is challenging to write, but if written well, the rewards can be numerous. As long as you keep your language simple and maintain the credibility of your company, you will have the wider market base that you need, and the profits that you want.