Ever wished you could write the kind of posts that people want to read and talk about?
As it happens, you are not alone. Many beginning bloggers face the same problems. They take to the advice that if you want to be good at something, you have to do it everyday. So they make it a point of duty to write everyday.
Even when they are busy and have a lot of issues, they still squeeze out time to write at least 100 words. 100 words still counts for something, right? At least they are writing something.
The whole point of doing this is so that writing will become second nature to them. They will find it a lot easier and it will make them become more confident with using words.
And it does.
But that is not the problem, is it? No it is not. The problem is when they sit down to write a blog post the end product does not come out the way they want it to. They feel it within them that that they have written is not good enough.
So to solve the problem I decided to write this article showing you the secrets to writing brilliant blog posts. To be able to do this though I would like to introduce you to a popular country music artist with an attractive voice.
You and I both know who Taylor Swift is.
She is smart, beautiful and she sings well. What you may not know is how she became the rockstar we all rave about today.
Taylor did not become popular by contesting for the American Idol or any music talent hunt show for that matter on TV. No she did it by performing at the famous Bluebird Cafe 'in Nashville, USA.
Unknown to her Scott Borchetta (a music genius now formerly with Dreamworks Records) was at the cafe that day. He was just about to launch his brand new label and he was so thrilled with Taylor's performance that he had no choice but to sign her up.
He could not allow such a bright talent to remain under a shade. The world had to see what she was made of.
The same can be said about most beginning bloggers. They leave the reader with no choice but to click away from their blogs because their writing is so full of fluff, it makes the reader's head spin. Seriously. You read some people's work and you think: "Each sentence in this paragraph makes exactly the same point, said in a slightly different way.
But it does not have to be that way. Taylor Swift was able to become a rockstar and so can you. You do not even need Scott Borchetta to be at a cafe 'before you can do it.
How to Write Brilliant Blog Posts
So how do you do it? How do you write brilliant posts that people want to read and talk about?
Well let's take a look at a few quotes from you know who.
1. Let Your First Draft Suck
No matter what happens in life, be good to people. Being good to people is a wonderful legacy to leave behind.
~ Taylor Swift
Okay, pay attention to this:
I got this tip from Deborah Blum the author of the book called The Poisoner's Handbook and Ghost Hunters. When asked about how writers can make their writing more awesome, she advised we should let the first draft suck.
No she does not mean we should make our writing bad on purpose when writing the first draft. What she means is we should put our editor side away and just write as it comes to us without stopping or checking to see if what we have written sounds right.
To her the first draft is just an attempt to start unfolding the logic and flow of the story. She advises that if you ever get stuck you should just put xxx in the draft (for figure this out later).
And you know what? She is right.
Most beginning bloggers think that their first draft is their final draft. They work hard to write it well and once they are done with it, they are done with it.
Because you see, when it comes to writing something brilliant your first draft can never be your final draft. You have to write the second draft and then write until you are sure to the depths of your soul that what you have written will win a preliminary competition.
So the next time you sit down to write a post, let your first draft suck. Yes I know it is going to take some getting used to but no matter what happens do not stop.
Do not stop to check if what you have written sounds right. Just let your creative juices flow. When you are done you can make corrections.
Because here's the thing: your writing is the legacy you leave behind for the world. Are you going to make it wonderful or a badly bad one?
2. Give The Reader A Reasonable Explanation
The lesson I've learned the most often in life is that you're always going to know more in the future than you know now.
~ Taylor Swift
Imagine this scenario:
You have a daughter who is like 16 years old. You guys have not gotten into a fight for quite a while. One day though, she walks up to you and says: "Mom (or dad as the case may be), I hate you. I wish you were never my parent." And then she runs away.
What would you think? Would not you keep asking yourself: "But why? Have I Done wrong?"
I know I might be taking this too far, but that is exactly how your readers feel when you say something in your writing and you do not tell them why you have said it. They get confused, frustrated and they keep asking themselves: "But why?"
You see, the thing is people will believe you more or do what you want them to do faster when they know the reason behind their actions. You can not just tell someone to visit your website or agree with your point of view just because you have said it.
You have to make a case for yourself. You have to explain to them the reason they should do what you want them to do or see things from your perspective.
Because the truth is when it comes to putting words on to a page, people do not like it when they are left hanging in a gallow of obscurity. I know I do not.
They want to understand it now, not later and certainly not in the future.
So always tell your readers the why in your writing. Use the word "because" to help them make sense of your piece. Do not ever let someone read your work and then think: "What is all this really about?"
3. Shoot For Greatness, Not Commerce
I have an excellent father, his strength is making me stronger.
~ Taylor Swift
Can you say the same about your writing?
If there is one thing I hate about most beginning bloggers it is that they put up blog posts in a hurry with the sole aim of making quick bucks from products and services they represent. (I am talking about most especially affiliate offers). They do not give a damn about the people reading it and they do not want to give a damn. All they are after is money and that is it. Nothing else.
Well that is simply bad business practice.
Because you see, your writing is much more than just a tool for commerce. It is much more than just a way for you to sell your products and services and make money.
According to Jon Morrow (my writing mentor) your writing is a medium through which you accomplish change.
Every blog post you write should be aimed at one thing and one thing only: change your reader's life. If any of your posts does not do that then you do not publish.
Because the thing is your real strength as a blogger comes from the number of lives you are able to change. It comes from the number of lives you are able to affect positively. It comes from the number of lives you are able to make happy.
It sure does not come from the number of products and services you are able to sell. Or ow much money you are able to make.
So stop publishing posts you write in 20 minutes. If you need 20 hours to come up with something really worth reading, go for it. Do not mind that you are using up so much time because you deserve it. You deserve to write something and then people email you telling you how their thinking has changed because of you.
That is the effect of excellent writing. And that is the kind we all want to read.
Now go shoot for greatness.